Are you showing enough love to your (mobile) customers? Do you know where your customers are? According to Pew Research, they are on their smart phones and tablets. And those “smart connected devices” continue to replace desktops and laptops: worldwide PC shipments in 2013 were down 10 percent from 2012. Smart phones are only becoming […]
Read More… from The World Has Gone Mobile. Is your bank there?
If you’re in an industry – such as the financial services industry – that offers countless products and services to the broadest imaginable group of consumers, it’s easy to want to be the go-to source for all things to all people. With all that opportunity for sales out there, it’s not so easy to intentionally […]
Read More… from Shouting into the Wind: Talk to your customer. Not the crowd.
Ramey client BankPlus partnered with Archie and Eli Manning for its Mississippi-based marketing efforts. We Americans love our celebrities – entertainment, sports, business – whatever their field of fame, we love to watch and connect with high-profile personalities. Which makes it easy to see why companies love turning to celebrity partners to secure recognition, credibility […]
Read More… from Sharing the Spotlight: What Do Celebrity Endorsements Bring to a Brand?
How a Cohesive Brand Brought Together an Organization Deep and Wide Looking back at a project whose lessons are still relevant today Financial service companies are by their very nature complex. Even a small community bank that built a business over many years on bread-and-butter consumer deposits may today offer private banking, commercial lending, and […]
Read More… from Strengthen your message. Boil down your brand.
This week Skift Travel IQ, a global travel and tourism online resource, featured our Client Visit Mississippi in its “Best Travel Ads This Week.” Check out the full article here! Ramey assisted Visit Mississippi in creating this new brand video to articulate the unique experiences only found in Mississippi. […]
My latest inspiration is Mardi Gras invitations from the late 19th and turn of the 20th centuries. They are amazingly lithographed with complicated die cuts, detailed illustrations and great typography. A quick Google image search of “vintage mardi gras invitations” or “vintage mardi gras dance cards” or “vintage mardi gras admit cards” will get […]
Read More… from Inspiration: Turn Of The Century Mardi Gras Invitations
This year’s Super Bowl commercials seemed like a competition of who could produce the most tears. Problem is, I don’t like to cry when I’m watching large helmeted men bash each other. Here are my top 10 spots and 2 bottom feeders. Top 10 [The Good] 1. Fiat 500X [Crossover Viagra] – Funniest […]
Illustration for @openingceremony . ‘OC’s Slip-on Platform Sneakers Cobalt.’ Also an interview with me on their blog! Visit: https://openingceremony.us A photo posted by Anny Wang (@annyversary) on Sep 17, 2014 at 5:13am PDT Anny Wang’s candy-colored, Memphis-inspired, CGI spatial design. https://instagram.com/annyversary One photographer, 7 days. https://instagram.com/burndiary Let’s hear it for the neighborhood – local tattoo […]
Utilizing Snapchat just might be the catalyst your brand needs. New tools, different types of media and technological advancements keep the marketing and advertising world on its toes; but if you’re only trying to keep up, then you are already behind. Snapchat is a photo and video-messaging app that allows users to send content that […]
Read More… from Three of a Kind: Millennials, Snapchat and You
Our clients usually have reliable resources for tracking key indicators like sales reports, store traffic, leads, online analytics, surveys and research benchmarks. But a great marketing plan requires much more. They ask Ramey to help develop long-term marketing strategy by assessing the competition, industry dynamics and consumer insights. One of the valuable techniques we use […]
Read More… from The (Slow) Evolution of Macro-Trends in Marketing Planning
