IN BRIEF: AAF Jackson held their annual ADDY awards ceremony February 9. We’re pleased to report that work for several Ramey clients earned accolades: BankPlus, Mississippi Development Authority, The Women’s Fund, Mississippi Children’s Home Services and Viking Range. In particular, the Eli Manning TV campaign for BankPlus earned two gold awards and the Best of […]
“Social media spending as a percentage of marketing budgets will more than double over the next five years.” – Fast Company IN BRIEF According to a Duke University survey of U.S. Chief Marketing Officers (CMOs), social media spending as a percentage of marketing budgets will more than double over the next five years. It indicates […]
Can music make or shape a brand? How does music help consumers feel a certain way about a product? To get more perspective on the topic, I interviewed two successful music composers who work with advertisers on a regular basis. Peter Rundquist is a New York-based composer who has worked with brands including Nickelodeon, the […]
Read More… from Masterpiece in 30 Seconds: Music in Advertising
In Q4 of 2012, advertisers spent a record $10.3 billion on digital advertising, an impressive 15% increase over the same period in 2011. While the idea that online and mobile advertising revenues are growing is hardly news, the rate of growth is pretty impressive. The IAB (Interactive Advertising Bureau) recently released its updated Interactive Advertising […]
Read More… from Digital vs. TV: Battleground? Or Bigger Playground?
Today, the most creative minds in advertising aren’t necessarily inventing snappy slogans or striking imagery. The new rock stars of advertising are in the media department – using digital technology to reach individual customers with highly-targeted messages. They’re taking full advantage of Big Data and the ability to capture and interpret customer behaviors like never […]
Read More… from The World’s Second Oldest Profession Is Improved By Technology
This year’s Super Bowl commercials seemed like a competition of who could produce the most tears. Problem is, I don’t like to cry when I’m watching large helmeted men bash each other. Here are my top 10 spots and 2 bottom feeders. Top 10 [The Good] 1. Fiat 500X [Crossover Viagra] – Funniest […]
Today, The Ramey Agency was named one of the 50 Best Places to Work in Advertising & Media by Advertising Age. Companies were selected based on criteria such as hiring practices, benefits packages, salaries, office perks, workplace environment and design. Currently, there are around 13,000 agencies in the United States. Ad Age received hundreds of […]
From the Summer Olympics to the Presidential Election, there’s a lot of excitement to look forward to in 2016. And, maybe a few things to take into consideration if your brand is planning a big media campaign this year… It’s important to know the impact these major events could have on your brand. Here’s what […]
Love it or hate it, you can’t deny it. Drones of kids (and adults) walking like zombies, glued to their phones, all in search of one thing – Pokémon. Since its release, Pokémon Go has surpassed Twitter in the amount of mobile users, while setting a new Apple record with the most app […]
Don’t hope for viral. Plan it. A home run in today’s content marketing game is the elusive viral status bringing exponential brand impressions and engagement. Though the very name viral implies spontaneity, it is important that marketers commit a baseline of planning and forethought. There are examples of no planning. First Kiss is a touching short […]
Read More… from Content Marketing: Be Careful What You Wish For.
