Today’s customer demands consistently great service. Industries like retail and hospitality have come to understand the importance of well-trained, inspired employees who know what it means to be an extension of the brand they represent. However, many organizations that don’t fall into the traditional customer service industry forget about one of their most powerful branding […]
One-to-One Marketing: The Power of Small Data
Smaller data. Bigger connections. One-to-One marketing begins with big data, but then we dig deeper to discover the small data. These distinct customer insights help us build more meaningful brand relationships—and drive bigger results. For our clients, Ramey pulls individual insights out of the big data and applies them across a spectrum of communications and […]
The Whiz Behind One-to-One: An Interview with Eddie Woods
Eddie’s phone interface is a checkerboard of apps, and he probably downloaded the latest social media app about 15 minutes before your 16-year-old did. For example, Snapchat is one of his favorite ways to communicate with his college-aged son. He also told us about his latest find for foodies: The Infatuation, a restaurant lover app […]
To promote or to brand?
Many hours have been spent debating which form of advertising has more value. But research shows that everyone is right – your brand needs both for a balanced path to purchase. Marketing teams are all too familiar with the budget wars between promotional advertising and brand advertising. And, more commonly, between the teams that […]
New product Marketing: Brilliance Needs Relevance.
What’s the difference between a breakthrough and a hit? An audience. When it comes to introducing an innovative product or brand, sheer brilliance is not enough. As a matter of fact, too much brilliance might just blind your consumer. As Derek Thompson astutely explains in his new book, Hit Makers , people tend to like […]
Content Marketing: Be Careful What You Wish For.
Don’t hope for viral. Plan it. A home run in today’s content marketing game is the elusive viral status bringing exponential brand impressions and engagement. Though the very name viral implies spontaneity, it is important that marketers commit a baseline of planning and forethought. There are examples of no planning. First Kiss is a touching short […]
Pokémon Go: Beyond the Game
Love it or hate it, you can’t deny it. Drones of kids (and adults) walking like zombies, glued to their phones, all in search of one thing – Pokémon. Since its release, Pokémon Go has surpassed Twitter in the amount of mobile users, while setting a new Apple record with the most app […]
Plan Ahead, Stay Ahead: 2016 Media Strategy
From the Summer Olympics to the Presidential Election, there’s a lot of excitement to look forward to in 2016. And, maybe a few things to take into consideration if your brand is planning a big media campaign this year… It’s important to know the impact these major events could have on your brand. Here’s what […]
Ramey named Top 50 Best Places to Work
Today, The Ramey Agency was named one of the 50 Best Places to Work in Advertising & Media by Advertising Age. Companies were selected based on criteria such as hiring practices, benefits packages, salaries, office perks, workplace environment and design. Currently, there are around 13,000 agencies in the United States. Ad Age received hundreds of […]
2015 Super Bowl Ads in Review
This year’s Super Bowl commercials seemed like a competition of who could produce the most tears. Problem is, I don’t like to cry when I’m watching large helmeted men bash each other. Here are my top 10 spots and 2 bottom feeders. Top 10 [The Good] 1. Fiat 500X [Crossover Viagra] – Funniest […]