Mobile Apps have become an integral part of millions of people’s daily routine. Apps allow businesses to maintain direct contact with current and prospective customers from nearly anywhere at anytime, which is why most are now including mobile apps as part of their brand strategy. According to comScore’s The 2016 U.S. Mobile App Report, people […]
The World Has Gone Mobile. Is your bank there?
Are you showing enough love to your (mobile) customers? Do you know where your customers are? According to Pew Research, they are on their smart phones and tablets. And those “smart connected devices” continue to replace desktops and laptops: worldwide PC shipments in 2013 were down 10 percent from 2012. Smart phones are only becoming […]
Think Before You Go Mobile. Applying Old Rules To New Media.
Mashable recently released an article about the importance of “dayparting” your mobile media buy. It provides some keen insights on leveraging mobile to reach your audience, which is critical not only to mobile, but to any advertising channel. That made us take a step back and think… so many marketers are getting distracted by the […]
Is Reality Television Going Mobile?
With the booming growth in social media, broadcasters are targeting audiences that are increasingly interactive and mobile. Netflix and Hulu have experienced tremendous growth through their ability to stream television shows and movies to viewers on the go. Breakout television programs from channels including the CW, ABC Family and the Discovery Channel have also had […]
Mobile Media Is About To Take Over The World
“Mobile’s not a nice-to-have anymore. The year of mobile might be hard to pinpoint, but there’s little doubt we’re entering a post-desktop era of ubiquitous computing and media consumption.” IN BRIEF: Americans live on their phones. This saying could not be any closer to the truth, it turns out 75% of us even bring our […]