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Content Marketing: Be Careful What You Wish For.

Don’t hope for viral. Plan it. A home run in today’s content marketing game is the elusive viral status bringing exponential brand impressions and engagement. Though the very name viral implies spontaneity, it is important that marketers commit a baseline of planning and forethought. There are examples of no planning. First Kiss is a touching short […]

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Three of a Kind: Millennials, Snapchat and You

Three of a Kind: Millennials, Snapchat and You

Utilizing Snapchat just might be the catalyst your brand needs. New tools, different types of media and technological advancements keep the marketing and advertising world on its toes; but if you’re only trying to keep up, then you are already behind. Snapchat is a photo and video-messaging app that allows users to send content that […]

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Inspiration: Instagram Accounts To Follow

Inspiration: Instagram Accounts to Follow

Illustration for @openingceremony . ‘OC’s Slip-on Platform Sneakers Cobalt.’ Also an interview with me on their blog! Visit: https://openingceremony.us A photo posted by Anny Wang (@annyversary) on Sep 17, 2014 at 5:13am PDT Anny Wang’s candy-colored, Memphis-inspired, CGI spatial design. https://instagram.com/annyversary One photographer, 7 days. https://instagram.com/burndiary Let’s hear it for the neighborhood – local tattoo […]

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Toss The Cute Kittens And Win On YouTube

YouTube: The 2nd Largest Search Engine

YouTube is the second-largest search engine in the world with 1 billion unique monthly visitors, viewing 6 billion hours of video every month. Every minute of the day, there are 100 additional hours of fresh content being uploaded. And the biggest takeaway from this little peek into YouTube? It attracts nearly half of all internet […]

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Is Reality Television Going Mobile?

Is Reality Television Going Mobile?

With the booming growth in social media, broadcasters are targeting audiences that are increasingly interactive and mobile. Netflix and Hulu have experienced tremendous growth through their ability to stream television shows and movies to viewers on the go. Breakout television programs from channels including the CW, ABC Family and the Discovery Channel have also had […]

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Vine, Instagram and Why You Should Care

Vine, Instagram and Why You Should Care

There’s been quite a bit of buzz lately about Vine and Instagram. Video sharing applications like these are revolutionizing the way we share videos socially, giving users the ability to create and share engaging, high quality videos with their mobile devices. Harnessing the power of mobile is what makes Vine and Instagram so successful – […]

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An Exploratory (And Validation) in Facebook Annoyance

An Exploratory (And Validation) in Facebook Annoyance

“I hate Facebook.” I hear this phrase quite regularly – as both an early adopter and as a social media manager. Sure, we all have trivial reasons for loathing the social media giant, but I wanted to explore further – through knowledge, research and Facebook peers – what the root cause of the disdain could […]

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Social Media Spending

Social Media Spending

“Social media spending as a percentage of marketing budgets will more than double over the next five years.” – Fast Company IN BRIEF According to a Duke University survey of U.S. Chief Marketing Officers (CMOs), social media spending as a percentage of marketing budgets will more than double over the next five years. It indicates […]

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