Today’s customer demands consistently great service. Industries like retail and hospitality have come to understand the importance of well-trained, inspired employees who know what it means to be an extension of the brand they represent. However, many organizations that don’t fall into the traditional customer service industry forget about one of their most powerful branding […]
Tag: strategic planning
One-to-One Marketing: The Power of Small Data
Smaller data. Bigger connections. One-to-One marketing begins with big data, but then we dig deeper to discover the small data. These distinct customer insights help us build more meaningful brand relationships—and drive bigger results. For our clients, Ramey pulls individual insights out of the big data and applies them across a spectrum of communications and […]
The Whiz Behind One-to-One: An Interview with Eddie Woods
Eddie’s phone interface is a checkerboard of apps, and he probably downloaded the latest social media app about 15 minutes before your 16-year-old did. For example, Snapchat is one of his favorite ways to communicate with his college-aged son. He also told us about his latest find for foodies: The Infatuation, a restaurant lover app […]
Lessons Learned from a Corner Office: 6 Steps to Becoming a Better Leader
Most would agree that the past couple of years have been very unusual in the business world. Conflict and uncertain times have a way of making you question a lot of things that – only a short time before – felt certain and safe. Recently, I’ve been reflecting on a trait that can take a […]
Three Steps to Stronger Content Creation
Planning a good idea may sound counterintuitive, but it is vital for a successful marketing plan in the digital world. Take these steps to ensure your content creation is as effective as it is brilliant. Content creation is where it all begins – it’s the place of origin for good social media engagement, click-throughs, […]
A High-End Brand Strategy is Not a Marketing Gimmick. It’s a Profit-Driver.
We often say that Ramey was built exclusively for high-end brands and high-performance organizations. In fact, if you check out our client list you’ll see some of the world’s leading brands fall into one (or both) of those categories. I am sometimes asked, “what does it mean for a brand to be high-end – and […]
Strengthen your message. Boil down your brand.
How a Cohesive Brand Brought Together an Organization Deep and Wide Looking back at a project whose lessons are still relevant today Financial service companies are by their very nature complex. Even a small community bank that built a business over many years on bread-and-butter consumer deposits may today offer private banking, commercial lending, and […]
Viking Range: Building The Brand That Became An Icon
Don’t Sell a Product. Offer a Brand Experience. A RAMEY CASE STUDY When long-time Ramey client, Viking Range, was acquired by the Middleby Corporation earlier this year, the purchase price of $380 million represented one of the highest multiples in the category. That price came as no surprise to those who followed Viking’s meteoric rise […]
Resonating with the Recession-Proof Set
There is a frequently quoted, perhaps even mythical, exchange between American authors F. Scott Fitzgerald and Ernest Hemingway, observing the lives of America’s richest residents during the raging and roaring 1920s. Fitzgerald, a famous observer of the wealthy set, wrote in a short story that “the rich are very different from you and me.” Hemingway, […]
