Don’t hope for viral. Plan it. A home run in today’s content marketing game is the elusive viral status bringing exponential brand impressions and engagement. Though the very name viral implies spontaneity, it is important that marketers commit a baseline of planning and forethought. There are examples of no planning. First Kiss is a touching short […]
Read More… from Content Marketing: Be Careful What You Wish For.
Translating brand strategy into brand language. A crucial component of brand building is developing brand language. The right words bring your client’s brand to life. Words inform, inspire and ultimately weave a personality for your brand. So don’t be a dullard. Forge beyond the keywords in your brand strategy. Account service has left for the […]
From the Summer Olympics to the Presidential Election, there’s a lot of excitement to look forward to in 2016. And, maybe a few things to take into consideration if your brand is planning a big media campaign this year… It’s important to know the impact these major events could have on your brand. Here’s what […]
Clorox Corporation believes that “it’s doing well by doing good.” To that end, the corporation includes Brita Water Filters in its portfolio, encouraging consumers to replace bottled water with filtered water pitchers. This strategy paid off in double-digit growth during the recession when the messaging gained momentum. Since that time, the company has adopted the “Filter […]
Read More… from Content Messaging: Engagement Beats Persuasion
That can be said of your own personal brand as well as your Client’s brand. In today’s digital world it is easier than ever to check out a brand’s reputation before you buy, or conversely impact a brand’s reputation after a positive or negative experience. For years, many brands were scared that “turning my brand […]
Read More… from Brand Reputation: Capitalizing On The Conversation
Love it or hate it, you can’t deny it. Drones of kids (and adults) walking like zombies, glued to their phones, all in search of one thing – Pokémon. Since its release, Pokémon Go has surpassed Twitter in the amount of mobile users, while setting a new Apple record with the most app […]
Mobile Apps have become an integral part of millions of people’s daily routine. Apps allow businesses to maintain direct contact with current and prospective customers from nearly anywhere at anytime, which is why most are now including mobile apps as part of their brand strategy. According to comScore’s The 2016 U.S. Mobile App Report, people […]
We often say that Ramey was built exclusively for high-end brands and high-performance organizations. In fact, if you check out our client list you’ll see some of the world’s leading brands fall into one (or both) of those categories. I am sometimes asked, “what does it mean for a brand to be high-end – and […]
Read More… from A High-End Brand Strategy is Not a Marketing Gimmick. It’s a Profit-Driver.
A picture is worth 1,000 words. But credibility is worth much more in sales. For the past several months my Ramey team and I have been working behind the scenes to help launch an innovative new of line cookware – Hestan NanoBond. One of the most exciting facets of this launch was collaborating with both our client and our […]
Is your website or brand more ho-hum than hot stuff? Are your products and services stellar but your web brand, not so much? Is your digital home representative of your business persona? Does your brand lend itself to leads and as many sales as you deserve or might it hamper your superstar staff, and stellar […]
Read More… from Your Online Home: Rethink. Redesign. Rebrand.
