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Why You Should Ban the L-Word Now

Why You Should Ban the L-Word Now

  The times are changing—and reaching new affluents requires creative marketing for high-end home brands   “Do you like luxury?” Affluent and aspiring-affluent Millennials may be saying no, but their lifestyle habits suggest otherwise. Millennials view the “luxury” label with suspicion, as an elitist holdover from a bygone era with little meaning other than a […]

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Three of a Kind: Millennials, Snapchat and You

Three of a Kind: Millennials, Snapchat and You

Utilizing Snapchat just might be the catalyst your brand needs. New tools, different types of media and technological advancements keep the marketing and advertising world on its toes; but if you’re only trying to keep up, then you are already behind. Snapchat is a photo and video-messaging app that allows users to send content that […]

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