The times are changing—and reaching new affluents requires creative marketing for high-end home brands “Do you like luxury?” Affluent and aspiring-affluent Millennials may be saying no, but their lifestyle habits suggest otherwise. Millennials view the “luxury” label with suspicion, as an elitist holdover from a bygone era with little meaning other than a […]
Utilizing Snapchat just might be the catalyst your brand needs. New tools, different types of media and technological advancements keep the marketing and advertising world on its toes; but if you’re only trying to keep up, then you are already behind. Snapchat is a photo and video-messaging app that allows users to send content that […]
There’s an awful lot of talk in advertising these days about Millennials and Boomers – who they are, what they like, how they buy, what they believe. We thought we’d pit one against the other in a little experiment to dig deeper. BOOMER: Why Millennials piss me off. As a Baby Boomer, I am […]
