Overpower ad blockers with increased relevance and strong digital partnerships. A recent eMarketer article pointed out that in 2016, digital media spending topped $72 billion, eclipsing TV spending of $71.29 billion. We all are very aware of the negative effect that DVRs have had on the TV advertising industry. However, you might be surprised to […]
Read More… from Reinforce Your Digital Reach in the Era of Ad Blocking
A picture is worth 1000 words. But credibility is worth much more in sales. For the past several months my Ramey team and I have been working behind the scenes to help launch an innovative new of line cookware – Hestan NanoBond. One of the most exciting facets of this launch was collaborating with both our client […]
Buying decisions continue to be made after the actual purchase. Marketers of high-end brands understand Plato’s description of emotion and reason as two horses pulling us in different directions. After all, it can be painful when you’ve carefully helped a customer along the path to purchase, only to have her return the product the following […]
Borrowing a page from their playbook may help improve your game. Affluent consumers have a wide variety of passions – jewelry, fashion, art, cars and wine, to name a few – but one of their universal favorites is the home. As a result, high-end home brands have a unique opportunity to connect with customers and […]
Read More… from What High-End Home Brands Can Learn From Luxury Social Media
Driving progress towards clear goals can take your brand to a higher level. I remember the first time a client admitted, “I’m not sure that we know what success looks like.” Sales and profits at his high-end home brand were solid. But as he geared up for the next marketing campaign, he was justifiably […]
Read More… from How High-End Home Brands Can Better Track Results
Today’s customer demands consistently great service. Industries like retail and hospitality have come to understand the importance of well-trained, inspired employees who know what it means to be an extension of the brand they represent. However, many organizations that don’t fall into the traditional customer service industry forget about one of their most powerful branding […]
Read More… from Everyone is in the Customer Service Industry
Eddie’s phone interface is a checkerboard of apps, and he probably downloaded the latest social media app about 15 minutes before your 16-year-old did. For example, Snapchat is one of his favorite ways to communicate with his college-aged son. He also told us about his latest find for foodies: The Infatuation, a restaurant lover app […]
Read More… from The Whiz Behind One-to-One: An Interview with Eddie Woods
Smaller data. Bigger connections. One-to-One marketing begins with big data, but then we dig deeper to discover the small data. These distinct customer insights help us build more meaningful brand relationships—and drive bigger results. For our clients, Ramey pulls individual insights out of the big data and applies them across a spectrum of communications and […]
Read More… from One-to-One Marketing: The Power of Small Data
Most would agree that the past couple of years have been very unusual in the business world. Conflict and uncertain times have a way of making you question a lot of things that – only a short time before – felt certain and safe. Recently, I’ve been reflecting on a trait that can take a […]
Read More… from Lessons Learned from a Corner Office: 6 Steps to Becoming a Better Leader
Planning a good idea may sound counterintuitive, but it is vital for a successful marketing plan in the digital world. Take these steps to ensure your content creation is as effective as it is brilliant. Content creation is where it all begins – it’s the place of origin for good social media engagement, click-throughs, […]
