“Inspiring more” is Dr. Cindy Ayers Elliot’s job description. As CEO of Foot Print Farms, she is a farmer, teacher, mentor, policy advisor and community leader. Her 68-acre West Jackson farm is a literal oasis in the middle of a food desert. In addition to harvesting fresh produce to share with neighborhood school kids and […]
The Evolution of Tech Visualization
Image courtesy of Buzzfeed More and more companies are using technology in some way, even if it’s not their main product. Which has led to more clients seeking to communicate the idea of technology with their brands visually. This got me thinking — how has the design language we use to describe technology changed over […]
The Continuing Education of Content
When I landed a job as a copywriter, I thought it was my ticket out of college. Nearly 25 years later, I’ve realized that marketing actually means a career in continuing education. From my hazing by a 32-page certified retirement community brochure to bending my brain with VR technology, every project has been a learning […]
Everyone is in the Customer Service Industry
Today’s customer demands consistently great service. Industries like retail and hospitality have come to understand the importance of well-trained, inspired employees who know what it means to be an extension of the brand they represent. However, many organizations that don’t fall into the traditional customer service industry forget about one of their most powerful branding […]
Lessons Learned from a Corner Office: 6 Steps to Becoming a Better Leader
Most would agree that the past couple of years have been very unusual in the business world. Conflict and uncertain times have a way of making you question a lot of things that – only a short time before – felt certain and safe. Recently, I’ve been reflecting on a trait that can take a […]
New product Marketing: Brilliance Needs Relevance.
What’s the difference between a breakthrough and a hit? An audience. When it comes to introducing an innovative product or brand, sheer brilliance is not enough. As a matter of fact, too much brilliance might just blind your consumer. As Derek Thompson astutely explains in his new book, Hit Makers , people tend to like […]
Content Marketing: Be Careful What You Wish For.
Don’t hope for viral. Plan it. A home run in today’s content marketing game is the elusive viral status bringing exponential brand impressions and engagement. Though the very name viral implies spontaneity, it is important that marketers commit a baseline of planning and forethought. There are examples of no planning. First Kiss is a touching short […]
Reinforce Your Digital Reach in the Era of Ad Blocking
Overpower ad blockers with increased relevance and strong digital partnerships. A recent eMarketer article pointed out that in 2016, digital media spending topped $72 billion, eclipsing TV spending of $71.29 billion. We all are very aware of the negative effect that DVRs have had on the TV advertising industry. However, you might be surprised to […]
Launching Your Brand Upmarket
A picture is worth 1,000 words. But credibility is worth much more in sales. For the past several months my Ramey team and I have been working behind the scenes to help launch an innovative new of line cookware – Hestan NanoBond. One of the most exciting facets of this launch was collaborating with both our client and our […]
A High-End Brand Strategy is Not a Marketing Gimmick. It’s a Profit-Driver.
We often say that Ramey was built exclusively for high-end brands and high-performance organizations. In fact, if you check out our client list you’ll see some of the world’s leading brands fall into one (or both) of those categories. I am sometimes asked, “what does it mean for a brand to be high-end – and […]