Overpower ad blockers with increased relevance and strong digital partnerships. A recent eMarketer article pointed out that in 2016, digital media spending topped $72 billion, eclipsing TV spending of $71.29 billion. We all are very aware of the negative effect that DVRs have had on the TV advertising industry. However, you might be surprised to […]
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“Inspiring more” is Dr. Cindy Ayers Elliot’s job description. As CEO of Foot Print Farms, she is a farmer, teacher, mentor, policy advisor and community leader. Her 68-acre West Jackson farm is a literal oasis in the middle of a food desert. In addition to harvesting fresh produce to share with neighborhood school kids and […]
Image courtesy of Buzzfeed More and more companies are using technology in some way, even if it’s not their main product. Which has led to more clients seeking to communicate the idea of technology with their brands visually. This got me thinking — how has the design language we use to describe technology changed over […]
When I landed a job as a copywriter, I thought it was my ticket out of college. Nearly 25 years later, I’ve realized that marketing actually means a career in continuing education. From my hazing by a 32-page certified retirement community brochure to bending my brain with VR technology, every project has been a learning […]
Today’s customer demands consistently great service. Industries like retail and hospitality have come to understand the importance of well-trained, inspired employees who know what it means to be an extension of the brand they represent. However, many organizations that don’t fall into the traditional customer service industry forget about one of their most powerful branding […]
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Most would agree that the past couple of years have been very unusual in the business world. Conflict and uncertain times have a way of making you question a lot of things that – only a short time before – felt certain and safe. Recently, I’ve been reflecting on a trait that can take a […]
Read More… from Lessons Learned from a Corner Office: 6 Steps to Becoming a Better Leader
I recently had the opportunity to ask Laurie Pressman, Vice-President, Pantone Color Institute, some of my burning color questions. How have you seen color play into the upcoming election? Both candidates seem to be leaning more heavily toward dark blue vs. red. With the media spotlight so intense and so much scrutiny paid, color always […]
What’s the difference between a breakthrough and a hit? An audience. When it comes to introducing an innovative product or brand, sheer brilliance is not enough. As a matter of fact, too much brilliance might just blind your consumer. As Derek Thompson astutely explains in his new book, Hit Makers , people tend to like […]
Read More… from New product Marketing: Brilliance Needs Relevance.
Don’t hope for viral. Plan it. A home run in today’s content marketing game is the elusive viral status bringing exponential brand impressions and engagement. Though the very name viral implies spontaneity, it is important that marketers commit a baseline of planning and forethought. There are examples of no planning. First Kiss is a touching short […]
Read More… from Content Marketing: Be Careful What You Wish For.
I love the smell of an Art Department. I recently had the opportunity to guest lecture at my good friend, Seth Boonchai‘s, Graphic Design class at Delgado Community College in New Orleans. We started off with a critique of their type-based figure/ground project. They were terrified (but really had no reason to be). By the […]
