Smaller data. Bigger connections. One-to-One marketing begins with big data, but then we dig deeper to discover the small data. These distinct customer insights help us build more meaningful brand relationships—and drive bigger results. For our clients, Ramey pulls individual insights out of the big data and applies them across a spectrum of communications and […]
Tag: digital strategy
The Whiz Behind One-to-One: An Interview with Eddie Woods
Eddie’s phone interface is a checkerboard of apps, and he probably downloaded the latest social media app about 15 minutes before your 16-year-old did. For example, Snapchat is one of his favorite ways to communicate with his college-aged son. He also told us about his latest find for foodies: The Infatuation, a restaurant lover app […]
Three Steps to Stronger Content Creation
Planning a good idea may sound counterintuitive, but it is vital for a successful marketing plan in the digital world. Take these steps to ensure your content creation is as effective as it is brilliant. Content creation is where it all begins – it’s the place of origin for good social media engagement, click-throughs, […]
To promote or to brand?
Many hours have been spent debating which form of advertising has more value. But research shows that everyone is right – your brand needs both for a balanced path to purchase. Marketing teams are all too familiar with the budget wars between promotional advertising and brand advertising. And, more commonly, between the teams that […]
Digital Advertising: Prime real estate. Controversial context.
Placement is key. But without due diligence, your brand could get caught in the wrong conversation. The digital industry was shaken up recently when major advertisers found that their messages on YouTube could be displayed next to highly inappropriate content. Some of this content was even deemed to be racist, resulting in a boycott, which […]
Reinforce Your Digital Reach in the Era of Ad Blocking
Overpower ad blockers with increased relevance and strong digital partnerships. A recent eMarketer article pointed out that in 2016, digital media spending topped $72 billion, eclipsing TV spending of $71.29 billion. We all are very aware of the negative effect that DVRs have had on the TV advertising industry. However, you might be surprised to […]
Boost Your App, Boost Your Brand
Mobile Apps have become an integral part of millions of people’s daily routine. Apps allow businesses to maintain direct contact with current and prospective customers from nearly anywhere at anytime, which is why most are now including mobile apps as part of their brand strategy. According to comScore’s The 2016 U.S. Mobile App Report, people […]
Pokémon Go: Beyond the Game
Love it or hate it, you can’t deny it. Drones of kids (and adults) walking like zombies, glued to their phones, all in search of one thing – Pokémon. Since its release, Pokémon Go has surpassed Twitter in the amount of mobile users, while setting a new Apple record with the most app […]
Digital Marketing: The Shift to the Small Screen
In case you missed it, 2014 was the year when everyone officially had to stop thinking about the digital world from a desktop perspective. For years, we’ve watched as smartphone and tablet online usage steadily gained ground on desktops. 2014 was the year that they pulled seriously into the lead. Desktop usage is well and […]
Your Online Home: Rethink. Redesign. Rebrand.
Is your website or brand more ho-hum than hot stuff? Are your products and services stellar but your web brand, not so much? Is your digital home representative of your business persona? Does your brand lend itself to leads and as many sales as you deserve or might it hamper your superstar staff, and stellar […]