Toyota will roll out the first Corolla today at its new plant in Blue Springs, Mississippi. Ramey has been heavily involved in preparing for the plant’s opening, producing a national TV campaign for Toyota and the Mississippi Development Authority (MDA) as well as helping MDA with the event. The campaign’s second TV spot, “Going to […]
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There’s an awful lot of talk in advertising these days about Millennials and Boomers – who they are, what they like, how they buy, what they believe. We thought we’d pit one against the other in a little experiment to dig deeper. BOOMER: Why Millennials piss me off. As a Baby Boomer, I am […]
I love the smell of an Art Department. I recently had the opportunity to guest lecture at my good friend, Seth Boonchai‘s, Graphic Design class at Delgado Community College in New Orleans. We started off with a critique of their type-based figure/ground project. They were terrified (but really had no reason to be). By the […]
I recently had the opportunity to ask Laurie Pressman, Vice-President, Pantone Color Institute, some of my burning color questions. How have you seen color play into the upcoming election? Both candidates seem to be leaning more heavily toward dark blue vs. red. With the media spotlight so intense and so much scrutiny paid, color always […]
Teen pregnancy has become a social and economic crisis, and the greatest obstacle to Mississippi’s future economic growth. In fact, the state’s teen birth rate is nearly double the national average (55 of every 1,000 teens). Moreover, since abstinence is the only form of sex education taught in more than half of Mississippi’s schools, the […]
Another in our ongoing series we’re doing on Ramey “past lives” – about the strange and wonderful places we’ve worked, the forces that brought us here to Ramey, and the experiences that help make us who we are. This time it’s Wynn Saggus, VP/Group Account Director. Is there a previous job you had that would […]
With public school funding shrinking nationwide, school boards have been cutting “non-essential” classes to make ends meet. Often, the first to go has been physical education. The result: Our kids continue to battle obesity and diabetes, while discipline problems in the classroom remain a major hurdle to learning. In Mississippi, those problems are magnified by […]
Teens are a tricky target audience for marketers. But they shouldn’t be. The reason teens are such a difficult audience to reach is that we assume they are drastically different from other consumers today – when they’re really not. In fact, the most striking characteristic of today’s teens is how similar they are to the […]
One of the key aspects of initial Web planning involves thinking about how various Web browsers can either enhance, or detract, from an intended user experience. Modern browsers inherently have up-to-date capabilities and embrace emerging Web developments, while older browsers like Internet Explorer 8 (IE8) present confounding restrictions and a less rewarding involvement with your […]
Read More… from Web Browsers and the Cost of the Lowest Common Denominator
People are often fascinated when we tell them that Ramey is a brand strategy and marketing communications firm built exclusively for high-end brands and high-performance organizations. They understand quickly what we mean by “high-end,” especially if they’ve seen the work we’ve done for such world-class brands as Viking Range or Blackberry Farm. Over the years, […]
Read More… from Going Up? 4 Habits of High-Performance Organizations
