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Shouting into the Wind: Talk to your customer. Not the crowd.

Shouting into the Wind: Talk to your customer. Not the crowd.

If you’re in an industry – such as the financial services industry – that offers countless products and services to the broadest imaginable group of consumers, it’s easy to want to be the go-to source for all things to all people. With all that opportunity for sales out there, it’s not so easy to intentionally […]

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7 Myths About Reaching Teens Through Media

7 Myths About Reaching Teens Through Media

Teens are a tricky target audience for marketers. But they shouldn’t be. The reason teens are such a difficult audience to reach is that we assume they are drastically different from other consumers today – when they’re really not. In fact, the most striking characteristic of today’s teens is how similar they are to the […]

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