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New ways to support employees.

You’ve likely seen the recent studies proclaiming that over 40% of employees are considering leaving their current company. It’s the kind of thing that keeps leaders up at night. Pair that with changing employee expectations and an increasingly competitive labor market, and it can become overwhelming. It’s not all about salaries and benefits. So take […]

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Getting your brand back on top.

Credit: Photo by Soroush Karimi on Unsplash

Once it became clear that we would be spending months at home, Affluents wasted no time investing in their spaces. Almost every affluent we’ve talked to made some significant changes to their homes – from adding on outdoor spaces and major remodels to updating paint and purchasing new furniture. And data shows that they were […]

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Trust is a KPI

Success depends on the ability to get people to support your organization. That is true for all of us—manufacturers, service providers, retailers, non-profits, and government agencies. We depend on people who will buy our products, who will come to work with us as employees, who will purchase our stock as investors, and who will speak […]

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The Continuing Education of Content

When I landed a job as a copywriter, I thought it was my ticket out of college. Nearly 25 years later, I’ve realized that marketing actually means a career in continuing education. From my hazing by a 32-page certified retirement community brochure to bending my brain with VR technology, every project has been a learning […]

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Everyone is in the Customer Service Industry

Today’s customer demands consistently great service. Industries like retail and hospitality have come to understand the importance of well-trained, inspired employees who know what it means to be an extension of the brand they represent. However, many organizations that don’t fall into the traditional customer service industry forget about one of their most powerful branding […]

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The Whiz Behind One-to-One: An Interview with Eddie Woods

Eddie’s phone interface is a checkerboard of apps, and he probably downloaded the latest social media app about 15 minutes before your 16-year-old did. For example, Snapchat is one of his favorite ways to communicate with his college-aged son. He also told us about his latest find for foodies: The Infatuation, a restaurant lover app […]

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Lessons Learned from a Corner Office: 6 Steps to Becoming a Better Leader

Most would agree that the past couple of years have been very unusual in the business world. Conflict and uncertain times have a way of making you question a lot of things that – only a short time before – felt certain and safe. Recently, I’ve been reflecting on a trait that can take a […]

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Three Steps to Stronger Content Creation

Planning a good idea may sound counterintuitive, but it is vital for a successful marketing plan in the digital world. Take these steps to ensure your content creation is as effective as it is brilliant.   Content creation is where it all begins – it’s the place of origin for good social media engagement, click-throughs, […]

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To promote or to brand?

Many hours have been spent debating which form of advertising has more value. But research shows that everyone is right – your brand needs both for a balanced path to purchase.   Marketing teams are all too familiar with the budget wars between promotional advertising and brand advertising. And, more commonly, between the teams that […]

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