Don’t hope for viral. Plan it. A home run in today’s content marketing game is the elusive viral status bringing exponential brand impressions and engagement. Though the very name viral implies spontaneity, it is important that marketers commit a baseline of planning and forethought. There are examples of no planning. First Kiss is a touching short […]
Read More… from Content Marketing: Be Careful What You Wish For.
Is your website or brand more ho-hum than hot stuff? Are your products and services stellar but your web brand, not so much? Is your digital home representative of your business persona? Does your brand lend itself to leads and as many sales as you deserve or might it hamper your superstar staff, and stellar […]
Read More… from Your Online Home: Rethink. Redesign. Rebrand.
In case you missed it, 2014 was the year when everyone officially had to stop thinking about the digital world from a desktop perspective. For years, we’ve watched as smartphone and tablet online usage steadily gained ground on desktops. 2014 was the year that they pulled seriously into the lead. Desktop usage is well and […]
Read More… from Digital Marketing: The Shift to the Small Screen
Translating brand strategy into brand language. A crucial component of brand building is developing brand language. The right words bring your client’s brand to life. Words inform, inspire and ultimately weave a personality for your brand. So don’t be a dullard. Forge beyond the keywords in your brand strategy. Account service has left for the […]
With 2016 right around the corner, here are a few strategies from Ramey’s financial guru to help your business organize for Year-End and prepare for the next fiscal year: Reconcile all balance sheet accounts to verify for accuracy & reasonableness. Review sales, cost & expense accounts to prepare a budget for the next fiscal year. Evaluate Year-End […]
Read More… from Year-End Fiscal Organization: Make a list. Check it twice.
Though I’m not quite a senior citizen yet, I do hope to become one someday. I vividly remember sitting in my office – must have been early 90’s or so – receiving my first email messages. At the time, I considered these messages to be a nuisance – a very cold way of communicating with […]
From the Summer Olympics to the Presidential Election, there’s a lot of excitement to look forward to in 2016. And, maybe a few things to take into consideration if your brand is planning a big media campaign this year… It’s important to know the impact these major events could have on your brand. Here’s what […]
Affluent consumers drive sales among high-end brands, so you’d better understand their humble, middle-class values. A few years ago, I spoke to a group of marketers of high-end brands. After the session, one of the CMOs in the audience told me that the vast majority of his company’s affluent consumers loved his brand so much […]
Read More… from Why high-end brands need middle-class values
Clorox Corporation believes that “it’s doing well by doing good.” To that end, the corporation includes Brita Water Filters in its portfolio, encouraging consumers to replace bottled water with filtered water pitchers. This strategy paid off in double-digit growth during the recession when the messaging gained momentum. Since that time, the company has adopted the “Filter […]
Read More… from Content Messaging: Engagement Beats Persuasion
That can be said of your own personal brand as well as your Client’s brand. In today’s digital world it is easier than ever to check out a brand’s reputation before you buy, or conversely impact a brand’s reputation after a positive or negative experience. For years, many brands were scared that “turning my brand […]
Read More… from Brand Reputation: Capitalizing On The Conversation
