Overview Viking’s experience-based marketing strategy included a dozen Viking Cooking Schools across the country, along with a global culinary travel program in conjunction with the Culinary Institute of America. But it was the Alluvian hotel and the Viking Hospitality Group that really epitomized the brand. So much so that the New York Times wrote an article about […]
Overview Entrepreneur and developer Jeff Lamkin had a grand vision to create a Gulf Coast vacation community on Mustang Island, near Port Aransas, Texas. And while the area was well-known among locals in Corpus Christi as a great weekend destination, it had not been established as a world-class beach community beyond Texas. Approach Ramey’s first […]
Overview Over the past 40 years, Blackberry Farm has evolved from a family-owned six-room country inn on a 4,200-acre estate to one of the world’s most celebrated luxury resorts, described by the New York Times as “a culinary powerhouse.” Along the way, Ramey provided brand strategy and a multi-year deskside briefing tour with national media. Insight By introducing Blackberry Farm and the […]
Overview One of the country’s great historic hotels, the Capital first opened its doors in 1870, and was originally famous for having a discovery called electricity and an elevator large enough to fit a horse. In its latest major renovation, owner Warren Stephens brought the hotel to new heights, tapping Ramey to update the hotel‘s classic brand. Insight Relaunch a storied […]
Overview Viking Range took over title sponsorship of Mississippi’s PGA TOUR stop, creating a fantastic opportunity to elevate both the event and the brand through lifestyle and experiential marketing. Insight PGA TOUR golf was gaining renewed momentum across the country, as was the culinary movement, with significant overlap between golf and culinary enthusiasts. Approach We […]
Overview The Mississippi Development Authority Tourism Division is charged with increasing visitors to the state. However, its advertising budget is the smallest in the Southeast. Insight You don’t just see the sights in Mississippi. You become part of the story. Gloss and budgets be damned. This is the real deal. And you won’t find these […]
The Mississippi Development Authority Tourism Division is charged with increasing visitors to the state. However, its advertising budget is the smallest in the Southeast. InsightYou don’t just see the sights in Mississippi. You become part of the story. Gloss and budgets be damned. This is the real deal. And you won’t find these flavors, sounds […]
This week Skift Travel IQ, a global travel and tourism online resource, featured our Client Visit Mississippi in its “Best Travel Ads This Week.” Check out the full article here! Ramey assisted Visit Mississippi in creating this new brand video to articulate the unique experiences only found in Mississippi. […]
The American South is a unique destination for many domestic and international travelers. But for a state that’s part of this bubble, how can it differentiate itself to be unique – something more than just “the south?” This is a question Ramey has been tackling with one of our client partners, Mississippi Development Authority (MDA). […]
