The Craftsmen’s Guild of Mississippi boasts a membership of over 400 artisans from 19 states. It provides craftspeople opportunities to learn, explore and share their work with a wider audience. Every year, the Guild organizes the Chimneyville Crafts Festival which consistently attracts huge crowds and 150 member booths. Today, even artisan craftspeople understand the power […]
Can music make or shape a brand? How does music help consumers feel a certain way about a product? To get more perspective on the topic, I interviewed two successful music composers who work with advertisers on a regular basis. Peter Rundquist is a New York-based composer who has worked with brands including Nickelodeon, the […]
Read More… from Masterpiece in 30 Seconds: Music in Advertising
Programming can be kid’s play with a bright, engaging new app designed to teach the basics of functional coding to ages 8-12. The visually based, free Hopscotch app encourages creative programming skills by allowing scripts to run simply by dragging and dropping various objects into place. The Ramey Perspective: We love this concept. Children easily […]
The year was 1994, the advertiser was AT&T, and the audience were viewers of HotWired.com. It was the first-ever online banner ad and, while the number of viewers was tiny by today’s standards, the click-thru rate was an impressive 44%. The small, static online world of 1994 has since been transformed into today’s rich, interactive […]
It’s no secret that women tend to focus on flaws. Most of us have grown up comparing ourselves to perfect models with perfectly shaped legs, glossy hair and white Chiclet teeth. If you’re online and you’re a woman, by now you’ve probably seen Dove’s recent viral campaign using a forensic artist to portray how women […]
Read More… from What Women Want: The Changing World of Marketing to Women
There’s been quite a bit of buzz lately about Vine and Instagram. Video sharing applications like these are revolutionizing the way we share videos socially, giving users the ability to create and share engaging, high quality videos with their mobile devices. Harnessing the power of mobile is what makes Vine and Instagram so successful – […]
With the booming growth in social media, broadcasters are targeting audiences that are increasingly interactive and mobile. Netflix and Hulu have experienced tremendous growth through their ability to stream television shows and movies to viewers on the go. Breakout television programs from channels including the CW, ABC Family and the Discovery Channel have also had […]
This past February, I turned on the television to see a cruise line commercial showcasing several of the liner’s new features. All in all, the ad was fine – except for one thing: I could only think about the ship drifting through the Gulf of Mexico without running water and little food. The Carnival Triumph […]
Read More… from Bad-Apple Marketing: Making Sure Your Brand Doesn’t Get Spoiled With The Bunch
In Q4 of 2012, advertisers spent a record $10.3 billion on digital advertising, an impressive 15% increase over the same period in 2011. While the idea that online and mobile advertising revenues are growing is hardly news, the rate of growth is pretty impressive. The IAB (Interactive Advertising Bureau) recently released its updated Interactive Advertising […]
Read More… from Digital vs. TV: Battleground? Or Bigger Playground?
Mashable recently released an article about the importance of “dayparting” your mobile media buy. It provides some keen insights on leveraging mobile to reach your audience, which is critical not only to mobile, but to any advertising channel. That made us take a step back and think… so many marketers are getting distracted by the […]
Read More… from Think Before You Go Mobile. Applying Old Rules To New Media.
