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Sharing the Spotlight: What Do Celebrity Endorsements Bring to a Brand?

Sharing the Spotlight: What do celebrity endorsements bring to a brand?

Ramey client BankPlus partnered with Archie and Eli Manning for its Mississippi-based marketing efforts. We Americans love our celebrities – entertainment, sports, business – whatever their field of fame, we love to watch and connect with high-profile personalities.  Which makes it easy to see why companies love turning to celebrity partners to secure recognition, credibility […]

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Spokesman as Statesman: Archie Manning for BankPlus

IN BRIEF: When two national icons, such as Archie and Eli Manning, represent the same bank, it’s essential to use both in the unique ways that match brand attributes with who they really are. Here, Archie is allowed to be the respected “Elder Statesman” that so many now see him as in real life. In […]

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