Image courtesy of Buzzfeed More and more companies are using technology in some way, even if it’s not their main product. Which has led to more clients seeking to communicate the idea of technology with their brands visually. This got me thinking — how has the design language we use to describe technology changed over […]
Many hours have been spent debating which form of advertising has more value. But research shows that everyone is right – your brand needs both for a balanced path to purchase. Marketing teams are all too familiar with the budget wars between promotional advertising and brand advertising. And, more commonly, between the teams that […]
Affluent Consumers want a connection. Not a sales pitch. Affluent consumers buy differently. They research large purchases and seek not only a wise choice, but also genuine benefits and an authentic experience. In fact, 70% of affluent consumers say they prefer to learn about a product or service through content rather than traditional advertising. […]
Placement is key. But without due diligence, your brand could get caught in the wrong conversation. The digital industry was shaken up recently when major advertisers found that their messages on YouTube could be displayed next to highly inappropriate content. Some of this content was even deemed to be racist, resulting in a boycott, which […]
Overpower ad blockers with increased relevance and strong digital partnerships. A recent eMarketer article pointed out that in 2016, digital media spending topped $72 billion, eclipsing TV spending of $71.29 billion. We all are very aware of the negative effect that DVRs have had on the TV advertising industry. However, you might be surprised to […]
Though I’m not quite a senior citizen yet, I do hope to become one someday. I vividly remember sitting in my office – must have been early 90’s or so – receiving my first email messages. At the time, I considered these messages to be a nuisance – a very cold way of communicating with […]
Utilizing Snapchat just might be the catalyst your brand needs. New tools, different types of media and technological advancements keep the marketing and advertising world on its toes; but if you’re only trying to keep up, then you are already behind. Snapchat is a photo and video-messaging app that allows users to send content that […]
Are you showing enough love to your (mobile) customers? Do you know where your customers are? According to Pew Research, they are on their smart phones and tablets. And those “smart connected devices” continue to replace desktops and laptops: worldwide PC shipments in 2013 were down 10 percent from 2012. Smart phones are only becoming […]
If you understand the opportunities, your brand has unlimited potential. Marketers of high-end brands often tell me about the one-two punch they faced during the past several years. If the global recession didn’t knock them on the mat, the explosion of digital marketing certainly made them see stars. On one hand, affluent consumers pulled […]
YouTube is the second-largest search engine in the world with 1 billion unique monthly visitors, viewing 6 billion hours of video every month. Every minute of the day, there are 100 additional hours of fresh content being uploaded. And the biggest takeaway from this little peek into YouTube? It attracts nearly half of all internet […]
