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BankPlus: Commitment Campaign during COVID-19 Pandemic

BankPlus COVID-19 TV Spot

For over a century, BankPlus has served its customers and their communities with unwavering commitment, built on the power of relationships and trust. When the COVID-19 pandemic hit, BankPlus was among the first in its communities to temporarily close its lobby doors in order to keep customers and the community safe and healthy. Even though […]

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Sharing the Spotlight: What Do Celebrity Endorsements Bring to a Brand?

Sharing the Spotlight: What do celebrity endorsements bring to a brand?

Ramey client BankPlus partnered with Archie and Eli Manning for its Mississippi-based marketing efforts. We Americans love our celebrities – entertainment, sports, business – whatever their field of fame, we love to watch and connect with high-profile personalities.  Which makes it easy to see why companies love turning to celebrity partners to secure recognition, credibility […]

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Can Eli Repeat? Eli Campaign Goes Second Year. BankPlus Wins.

Last year, Ramey created a new concept for BankPlus television, “What if Eli Manning Never Played Football?” In that alternate universe, Eli was transformed from a football star into a pizza delivery guy and an entertainer at a kids’ arcade. The message – even if Eli wasn’t a star, he’d still be treated like one […]

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Eli Manning, 2013 ADDY Champion

Ramey Clients earned several accolades at the annual Addy Awards

IN BRIEF: AAF Jackson held their annual ADDY awards ceremony February 9. We’re pleased to report that work for several Ramey clients earned accolades: BankPlus, Mississippi Development Authority, The Women’s Fund, Mississippi Children’s Home Services and Viking Range. In particular, the Eli Manning TV campaign for BankPlus earned two gold awards and the Best of […]

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Spokesman as Statesman: Archie Manning for BankPlus

IN BRIEF: When two national icons, such as Archie and Eli Manning, represent the same bank, it’s essential to use both in the unique ways that match brand attributes with who they really are. Here, Archie is allowed to be the respected “Elder Statesman” that so many now see him as in real life. In […]

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