Success depends on the ability to get people to support your organization. That is true for all of us—manufacturers, service providers, retailers, non-profits, and government agencies. We depend on people who will buy our products, who will come to work with us as employees, who will purchase our stock as investors, and who will speak […]
When I landed a job as a copywriter, I thought it was my ticket out of college. Nearly 25 years later, I’ve realized that marketing actually means a career in continuing education. From my hazing by a 32-page certified retirement community brochure to bending my brain with VR technology, every project has been a learning […]
Today’s customer demands consistently great service. Industries like retail and hospitality have come to understand the importance of well-trained, inspired employees who know what it means to be an extension of the brand they represent. However, many organizations that don’t fall into the traditional customer service industry forget about one of their most powerful branding […]
Smaller data. Bigger connections. One-to-One marketing begins with big data, but then we dig deeper to discover the small data. These distinct customer insights help us build more meaningful brand relationships—and drive bigger results. For our clients, Ramey pulls individual insights out of the big data and applies them across a spectrum of communications and […]
Eddie’s phone interface is a checkerboard of apps, and he probably downloaded the latest social media app about 15 minutes before your 16-year-old did. For example, Snapchat is one of his favorite ways to communicate with his college-aged son. He also told us about his latest find for foodies: The Infatuation, a restaurant lover app […]
The Ramey Agency, a brand strategy and marketing communications firm, begins the new year with the promotion of several key staff members and the return of a previous employee in a new leadership role. Michelle Hill, former employee, returns as Vice President, Group Account Director. Hill worked with Ramey in account management roles from 2006 […]
Most would agree that the past couple of years have been very unusual in the business world. Conflict and uncertain times have a way of making you question a lot of things that – only a short time before – felt certain and safe. Recently, I’ve been reflecting on a trait that can take a […]
For the third year in a row Ramey was named one of Ad Age’s Best Places to Work. Ad Age has partnered with Best Companies Group to identify companies that have excelled in creating quality workplaces for employees. “We are honored to once again be named one of Ad Age’s Best Places to Work,” said […]
Earlier this year, Ramey employees were challenged to submit big, bold ideas for consideration for the new Reach Higher grant program. By submitting “bucket list” goals we had always been hesitant to act upon, we’d be pushed out of comfort zones to “Reach Higher” than we ever thought possible. At the annual Ramey crawfish boil […]
Inc. magazine today named The Ramey Agency to its 36th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small and mid-sized businesses. Companies such as Microsoft, Dell, Domino’s Pizza, Pandora, […]
