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The Viking Life: Taking The Brand Beyond The Kitchen

The Viking Life: Taking The Brand Beyond The Kitchen.

Over a decade ago, The Ramey Agency was tapped to help Viking Range Corporation enhance the Viking brand by developing and promoting a lifestyle brand extension called The Viking Life. Through The Viking Life we were able to cultivate a more meaningful relationship with consumers by offering them enriching content and experiences, giving them a […]

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Viking Range: Building The Brand That Became An Icon

Viking Range: Building The Brand That Became An Icon

Don’t Sell a Product. Offer a Brand Experience. A RAMEY CASE STUDY When long-time Ramey client, Viking Range, was acquired by the Middleby Corporation earlier this year, the purchase price of $380 million represented one of the highest multiples in the category. That price came as no surprise to those who followed Viking’s meteoric rise […]

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