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Trust is a KPI

Success depends on the ability to get people to support your organization. That is true for all of us—manufacturers, service providers, retailers, non-profits, and government agencies. We depend on people who will buy our products, who will come to work with us as employees, who will purchase our stock as investors, and who will speak […]

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The Whiz Behind One-to-One: An Interview with Eddie Woods

Eddie’s phone interface is a checkerboard of apps, and he probably downloaded the latest social media app about 15 minutes before your 16-year-old did. For example, Snapchat is one of his favorite ways to communicate with his college-aged son. He also told us about his latest find for foodies: The Infatuation, a restaurant lover app […]

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Ditch The One-Way Mirror. Live With Your Consumer.

In today’s marketing world of confined budgets, the costly option of consumer ethnography research may seem a luxury of more prosperous times. However, Ramey has recently conducted two projects in which ethnography provided invaluable insights that averted costly missteps and perhaps disastrous results. Arguably, the “costly” ethnography investment could actually generate a return on investment […]

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Marketer As Detective: Learning How To Profile Your Target

Marketer As Detective: Learning How To Profile Your Target.

After bingeing on NBC’s fall show, The Blacklist, it occurred to me there are very real similarities between the way marketers and criminal detectives work. The show’s heroine, Liz Keen (who, btw, is most likely the secret daughter of James Spader’s character Red Reddington), responsibility as an FBI profiler is to create a criminal’s backstory […]

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Mobile Media Is About To Take Over The World

“Mobile’s not a nice-to-have anymore. The year of mobile might be hard to pinpoint, but there’s little doubt we’re entering a post-desktop era of ubiquitous computing and media consumption.” IN BRIEF: Americans live on their phones. This saying could not be any closer to the truth, it turns out 75% of us even bring our […]

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