One-to-One Marketing: The Power of Small Data

Smaller data. Bigger connections. One-to-One marketing begins with big data, but then we dig deeper to discover the small data. These distinct customer insights help us build more meaningful brand relationships—and drive bigger results. For our clients, Ramey pulls individual insights out of the big data and applies them across a spectrum of communications and […]

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The Continuing Education of Content

When I landed a job as a copywriter, I thought it was my ticket out of college. Nearly 25 years later, I’ve realized that marketing actually means a career in continuing education. From my hazing by a 32-page certified retirement community brochure to bending my brain with VR technology, every project has been a learning […]

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The Evolution of Tech Visualization

Image courtesy of Buzzfeed More and more companies are using technology in some way, even if it’s not their main product. Which has led to more clients seeking to communicate the idea of technology with their brands visually. This got me thinking — how has the design language we use to describe technology changed over […]

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