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Convenience – A New Hallmark of Luxury

This year, we have seen the impact COVID-19 has made across industries to catapult change (whether or not an organization was ready for it). In many ways this has created an immense amount of opportunity for growth – especially in the high-end home category. As my colleague Michelle Hill recently shared, affluent consumers wasted no […]

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BankPlus: Commitment Campaign during COVID-19 Pandemic

BankPlus COVID-19 TV Spot

For over a century, BankPlus has served its customers and their communities with unwavering commitment, built on the power of relationships and trust. When the COVID-19 pandemic hit, BankPlus was among the first in its communities to temporarily close its lobby doors in order to keep customers and the community safe and healthy. Even though […]

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Hestan Indoor: Thomas Keller Campaign

With Hestan Indoor rolling out to residential showrooms across the country, Hestan had an opportunity to carve out a new niche in the ultra-premium kitchen category. Hestan’s heritage of innovation and commercial-crossover aesthetic offered more than just another “professional-style” kitchen – Hestan brings true chef-proven performance to the home. Approach Hestan’s revolutionary kitchens were born […]

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Trust is a KPI

Success depends on the ability to get people to support your organization. That is true for all of us—manufacturers, service providers, retailers, non-profits, and government agencies. We depend on people who will buy our products, who will come to work with us as employees, who will purchase our stock as investors, and who will speak […]

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