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Trust is a KPI

Success depends on the ability to get people to support your organization. That is true for all of us—manufacturers, service providers, retailers, non-profits, and government agencies. We depend on people who will buy our products, who will come to work with us as employees, who will purchase our stock as investors, and who will speak […]

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What Women Want: The Changing World of Marketing to Women

What Women Want: The Changing World of Marketing to Women

It’s no secret that women tend to focus on flaws. Most of us have grown up comparing ourselves to perfect models with perfectly shaped legs, glossy hair and white Chiclet teeth. If you’re online and you’re a woman, by now you’ve probably seen Dove’s recent viral campaign using a forensic artist to portray how women […]

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Spokesman as Statesman: Archie Manning for BankPlus

IN BRIEF: When two national icons, such as Archie and Eli Manning, represent the same bank, it’s essential to use both in the unique ways that match brand attributes with who they really are. Here, Archie is allowed to be the respected “Elder Statesman” that so many now see him as in real life. In […]

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