BankPlus: Commitment Campaign during COVID-19 Pandemic

BankPlus COVID-19 TV Spot

For over a century, BankPlus has served its customers and their communities with unwavering commitment, built on the power of relationships and trust. When the COVID-19 pandemic hit, BankPlus was among the first in its communities to temporarily close its lobby doors in order to keep customers and the community safe and healthy.

Even though their lobbies were closed, they needed to reassure customers of their commitment and of the bank’s stability during this uncertain time. It was also key to remind customers of the online and mobile tools available to them and, should they need it, drive-thru tellers.

Time and resources for video production were limited, so using existing footage, Ramey and BankPlus quickly developed two new :15 videos that delivered a heartfelt, poignant and timely message.

With digital consumption skyrocketing as we all “shelter in place,” we needed to meet customers right where they are—on their devices. The campaign includes digital placements for online video, OTT, and social and digital display banners.