It’s not important where your brand lives in the home, but rather where your brand lives in the consumer’s mind. When selling a home, the real estate agent’s mantra is “location, location, location.” When selling a high-end home brand, location matters too. But it’s not about what room your brand lives in—it’s about where […]
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I love the smell of an Art Department. I recently had the opportunity to guest lecture at my good friend, Seth Boonchai‘s, Graphic Design class at Delgado Community College in New Orleans. We started off with a critique of their type-based figure/ground project. They were terrified (but really had no reason to be). By the […]
The Craftsmen’s Guild of Mississippi boasts a membership of over 400 artisans from 19 states. It provides craftspeople opportunities to learn, explore and share their work with a wider audience. Every year, the Guild organizes the Chimneyville Crafts Festival which consistently attracts huge crowds and 150 member booths. Today, even artisan craftspeople understand the power […]
Success depends on the ability to get people to support your organization. That is true for all of us—manufacturers, service providers, retailers, non-profits, and government agencies. We depend on people who will buy our products, who will come to work with us as employees, who will purchase our stock as investors, and who will speak […]
Your brand may have huge aspirations, but your consumers will have the final say. Every brand wants to live large in a consumer’s mental landscape by laying claim to the biggest brand promise possible. For instance, plenty of high-end home brands would love to “own” the kitchen. They represent categories as diverse as major appliances, […]
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