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Getting your brand back on top.

Credit: Photo by Soroush Karimi on Unsplash

Once it became clear that we would be spending months at home, Affluents wasted no time investing in their spaces. Almost every affluent we’ve talked to made some significant changes to their homes – from adding on outdoor spaces and major remodels to updating paint and purchasing new furniture. And data shows that they were […]

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Hestan Indoor: Thomas Keller Campaign

With Hestan Indoor rolling out to residential showrooms across the country, Hestan had an opportunity to carve out a new niche in the ultra-premium kitchen category. Hestan’s heritage of innovation and commercial-crossover aesthetic offered more than just another “professional-style” kitchen – Hestan brings true chef-proven performance to the home. Approach Hestan’s revolutionary kitchens were born […]

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The Continuing Education of Content

When I landed a job as a copywriter, I thought it was my ticket out of college. Nearly 25 years later, I’ve realized that marketing actually means a career in continuing education. From my hazing by a 32-page certified retirement community brochure to bending my brain with VR technology, every project has been a learning […]

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Launching Your Brand Upmarket

A picture is worth 1,000 words. But credibility is worth much more in sales. For the past several months my Ramey team and I have been working behind the scenes to help launch an innovative new of line cookware – Hestan NanoBond. One of the most exciting facets of this launch was collaborating with both our client and our […]

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A High-End Brand Strategy is Not a Marketing Gimmick. It’s a Profit-Driver.

We often say that Ramey was built exclusively for high-end brands and high-performance organizations. In fact, if you check out our client list you’ll see some of the world’s leading brands fall into one (or both) of those categories. I am sometimes asked, “what does it mean for a brand to be high-end – and […]

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