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Credit: Photo by Soroush Karimi on Unsplash

Once it became clear that we would be spending months at home, Affluents wasted no time investing in their spaces. Almost every affluent we’ve talked to made some significant changes to their homes – from adding on outdoor spaces and major remodels to updating paint and purchasing new furniture. And data shows that they were […]

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Hestan Indoor: Thomas Keller Campaign

With Hestan Indoor rolling out to residential showrooms across the country, Hestan had an opportunity to carve out a new niche in the ultra-premium kitchen category. Hestan’s heritage of innovation and commercial-crossover aesthetic offered more than just another “professional-style” kitchen – Hestan brings true chef-proven performance to the home. Approach Hestan’s revolutionary kitchens were born […]

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A Content Guide for High-End Home Brands

If you’re not thinking strategically about content, you’re in trouble.   How many times per day do you read or hear or talk about content marketing? If you’re like many of the home brand marketers I know, I’d imagine that you and your team think about it a lot. You may remember the race – […]

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