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Convenience – A New Hallmark of Luxury

This year, we have seen the impact COVID-19 has made across industries to catapult change (whether or not an organization was ready for it). In many ways this has created an immense amount of opportunity for growth – especially in the high-end home category. As my colleague Michelle Hill recently shared, affluent consumers wasted no […]

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Aspirations of the Millennial Homeowner

And how they will impact high-end brands To understand the heart and mind of a person, look not at what he has already achieved, but at what he aspires to. That simple quote from Gibran helps me understand what’s going on in the housing market with Millennials. A couple of years ago, I theorized that […]

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How to Find Your Flow When the Market Doesn’t Grow

Premium Goods Trends

  The ever-developing high-end goods market calls us back to our instincts   Growth in high-end home sales may have slowed, bringing the premium goods market with it, but that doesn’t mean you should slow your marketing. If you’re reading between the lines, you already know that double-digit growth, year after year, isn’t something you […]

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Beyond the Purchase of High-End Home Brands

Buying decisions continue to be made after the actual purchase. Marketers of high-end brands understand Plato’s description of emotion and reason as two horses pulling us in different directions. After all, it can be painful when you’ve carefully helped a customer along the path to purchase, only to have her return the product the following […]

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4 Transformative Digital Shifts Play Pivotal Role for High-End Home Brands

Marketers must adapt with digital consumer behavior in order to succeed.   The changing landscape of digital marketing continues to impact high-end home brands, and marketers must evolve and adapt in order to succeed. A recent report from comScore underscores this trend, and offers some interesting insight into some of the seismic shifts marketers now […]

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