“Social media spending as a percentage of marketing budgets will more than double over the next five years.” – Fast Company IN BRIEF According to a Duke University survey of U.S. Chief Marketing Officers (CMOs), social media spending as a percentage of marketing budgets will more than double over the next five years. It indicates […]
How are you using measurement to track progress towards your organization’s goals? Recently, Bill Gates published an article in The Wall Street Journal in which he discussed some of the global challenges that his foundation is tackling. While the initiatives he describes are far-reaching and complex, the Gates Foundation uses a deceptively simple process for […]
The Craftsmen’s Guild of Mississippi boasts a membership of over 400 artisans from 19 states. It provides craftspeople opportunities to learn, explore and share their work with a wider audience. Every year, the Guild organizes the Chimneyville Crafts Festival which consistently attracts huge crowds and 150 member booths. Today, even artisan craftspeople understand the power […]
There’s been quite a bit of buzz lately about Vine and Instagram. Video sharing applications like these are revolutionizing the way we share videos socially, giving users the ability to create and share engaging, high quality videos with their mobile devices. Harnessing the power of mobile is what makes Vine and Instagram so successful – […]
In Q4 of 2012, advertisers spent a record $10.3 billion on digital advertising, an impressive 15% increase over the same period in 2011. While the idea that online and mobile advertising revenues are growing is hardly news, the rate of growth is pretty impressive. The IAB (Interactive Advertising Bureau) recently released its updated Interactive Advertising […]
Read More… from Digital vs. TV: Battleground? Or Bigger Playground?
Last year, Ramey created a new concept for BankPlus television, “What if Eli Manning Never Played Football?” In that alternate universe, Eli was transformed from a football star into a pizza delivery guy and an entertainer at a kids’ arcade. The message – even if Eli wasn’t a star, he’d still be treated like one […]
Read More… from Can Eli Repeat? Eli Campaign Goes Second Year. BankPlus Wins.
Over a decade ago, The Ramey Agency was tapped to help Viking Range Corporation enhance the Viking brand by developing and promoting a lifestyle brand extension called The Viking Life. Through The Viking Life we were able to cultivate a more meaningful relationship with consumers by offering them enriching content and experiences, giving them a […]
Read More… from The Viking Life: Taking The Brand Beyond The Kitchen
Toyota will roll out the first Corolla today at its new plant in Blue Springs, Mississippi. Ramey has been heavily involved in preparing for the plant’s opening, producing a national TV campaign for Toyota and the Mississippi Development Authority (MDA) as well as helping MDA with the event. The campaign’s second TV spot, “Going to […]
Read More… from Ramey Helps Toyota Celebrate Start of Production
Don’t Sell a Product. Offer a Brand Experience. A RAMEY CASE STUDY When long-time Ramey client, Viking Range, was acquired by the Middleby Corporation earlier this year, the purchase price of $380 million represented one of the highest multiples in the category. That price came as no surprise to those who followed Viking’s meteoric rise […]
Read More… from Viking Range: Building The Brand That Became An Icon
The American South is a unique destination for many domestic and international travelers. But for a state that’s part of this bubble, how can it differentiate itself to be unique – something more than just “the south?” This is a question Ramey has been tackling with one of our client partners, Mississippi Development Authority (MDA). […]
