The American South is a unique destination for many domestic and international travelers. But for a state that’s part of this bubble, how can it differentiate itself to be unique – something more than just “the south?” This is a question Ramey has been tackling with one of our client partners, Mississippi Development Authority (MDA). […]
Tag: brand position
See-Through Pants? What Can Happen When Brands Grow Too Fast.
You may have read this story in The Wall Street Journal recently or seen some of the other media coverage about Lululemon. They reported that Lululemon Athletica was forced to pull one of its signature products, black yoga pants, from shelves to address a fabric quality issue. In yoga classes everywhere, loyal customers found themselves […]