Are you showing enough love to your (mobile) customers? Do you know where your customers are? According to Pew Research, they are on their smart phones and tablets. And those “smart connected devices” continue to replace desktops and laptops: worldwide PC shipments in 2013 were down 10 percent from 2012. Smart phones are only becoming […]
Read More… from The World Has Gone Mobile. Is your bank there?
Ramey client BankPlus partnered with Archie and Eli Manning for its Mississippi-based marketing efforts. We Americans love our celebrities – entertainment, sports, business – whatever their field of fame, we love to watch and connect with high-profile personalities. Which makes it easy to see why companies love turning to celebrity partners to secure recognition, credibility […]
Read More… from Sharing the Spotlight: What Do Celebrity Endorsements Bring to a Brand?
If you’re in an industry – such as the financial services industry – that offers countless products and services to the broadest imaginable group of consumers, it’s easy to want to be the go-to source for all things to all people. With all that opportunity for sales out there, it’s not so easy to intentionally […]
Read More… from Shouting into the Wind: Talk to your customer. Not the crowd.
How a Cohesive Brand Brought Together an Organization Deep and Wide Looking back at a project whose lessons are still relevant today Financial service companies are by their very nature complex. Even a small community bank that built a business over many years on bread-and-butter consumer deposits may today offer private banking, commercial lending, and […]
Read More… from Strengthen your message. Boil down your brand.
This week Skift Travel IQ, a global travel and tourism online resource, featured our Client Visit Mississippi in its “Best Travel Ads This Week.” Check out the full article here! Ramey assisted Visit Mississippi in creating this new brand video to articulate the unique experiences only found in Mississippi. […]
