I recently had the opportunity to ask Laurie Pressman, Vice-President, Pantone Color Institute, some of my burning color questions. How have you seen color play into the upcoming election? Both candidates seem to be leaning more heavily toward dark blue vs. red. With the media spotlight so intense and so much scrutiny paid, color always […]
Most would agree that the past couple of years have been very unusual in the business world. Conflict and uncertain times have a way of making you question a lot of things that – only a short time before – felt certain and safe. Recently, I’ve been reflecting on a trait that can take a […]
Read More… from Lessons Learned from a Corner Office: 6 Steps to Becoming a Better Leader
Today’s customer demands consistently great service. Industries like retail and hospitality have come to understand the importance of well-trained, inspired employees who know what it means to be an extension of the brand they represent. However, many organizations that don’t fall into the traditional customer service industry forget about one of their most powerful branding […]
Read More… from Everyone is in the Customer Service Industry
When I landed a job as a copywriter, I thought it was my ticket out of college. Nearly 25 years later, I’ve realized that marketing actually means a career in continuing education. From my hazing by a 32-page certified retirement community brochure to bending my brain with VR technology, every project has been a learning […]
Image courtesy of Buzzfeed More and more companies are using technology in some way, even if it’s not their main product. Which has led to more clients seeking to communicate the idea of technology with their brands visually. This got me thinking — how has the design language we use to describe technology changed over […]
“Inspiring more” is Dr. Cindy Ayers Elliot’s job description. As CEO of Foot Print Farms, she is a farmer, teacher, mentor, policy advisor and community leader. Her 68-acre West Jackson farm is a literal oasis in the middle of a food desert. In addition to harvesting fresh produce to share with neighborhood school kids and […]
