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Credit: Photo by Soroush Karimi on Unsplash

Once it became clear that we would be spending months at home, Affluents wasted no time investing in their spaces. Almost every affluent we’ve talked to made some significant changes to their homes – from adding on outdoor spaces and major remodels to updating paint and purchasing new furniture. And data shows that they were […]

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The Ramey Agency Hires Digital Marketing Strategist

The Ramey Agency, a nationally recognized marketing firm, recently hired Emily Jones as digital marketing strategist, where she will lead digital marketing initiatives backed by sound research and analysis. “I believe in the ever-changing human and staying well-read on emerging marketing strategies, data, platforms and research” Jones received her Master of Business Administration at Loyola […]

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Digital Storytelling in the High-End Market

  Affluent Consumers want a connection. Not a sales pitch. Affluent consumers buy differently. They research large purchases and seek not only a wise choice, but also genuine benefits and an authentic experience. In fact, 70% of affluent consumers say they prefer to learn about a product or service through content rather than traditional advertising. […]

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4 Transformative Digital Shifts Play Pivotal Role for High-End Home Brands

Marketers must adapt with digital consumer behavior in order to succeed.   The changing landscape of digital marketing continues to impact high-end home brands, and marketers must evolve and adapt in order to succeed. A recent report from comScore underscores this trend, and offers some interesting insight into some of the seismic shifts marketers now […]

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