Work Expertise Services About News Contact

Cooking from scratch: Upward Home interviews Eric Deng, Hestan

Editor’s Note: We are excited to launch a new series of interviews with some of the leading voices in the high-end home industry. Today we visit with Eric Deng, Co-Founder and President of Hestan Commercial Corporation, who is shaking up the culinary world with the launch of Hestan Commercial, Hestan Outdoor, and Hestan Indoor. Chris […]

Read More…

Leveraging the Luxury Experience Economy

This post was written by the Upward Home team. The Experience Economy For luxury brands, business as usual is just not enough in today’s economy. Consumers expect premium quality, but now they want more. Some economists say that we are moving from selling goods and services to selling consumer experiences. That is good news for […]

Read More…

Generational Marketing: Change Your Approach, Not Your Product

  Why targeting your marketing to a specific generation produces results.   I have always been fascinated by generational marketing and have written about Millenials here before. But, what about other generations? Affluent shoppers are not all created equal; what some shoppers connect to strongly, others will not value as highly. To grow, high-end home […]

Read More…

Launching Your Brand Upmarket

A picture is worth 1000 words. But credibility is worth much more in sales.   For the past several months my Ramey team and I have been working behind the scenes to help launch an innovative new of line cookware – Hestan NanoBond. One of the most exciting facets of this launch was collaborating with both our client […]

Read More…

How to Humanize Your High-End Brand

Connecting with consumers is key to success For a luxury brand to succeed in the market, it used to be enough to just be… luxurious. True luxe consumers would naturally trust the premium brand while aspirational consumers would save up to purchase coveted items. Yet in the age of social media, consumers at all price points […]

Read More…

How to Navigate the Slowdown for High-End Brands

   A downturn can sometimes represent an opportunity   “The world’s wealthy are shutting their wallets.” I am by nature a glass-half-full kind of person, ever the optimist. In fact, if you’ve read many of these columns in Upward Home, you’ll know that I have a fundamental bullish view on the long-term potential of high-end […]

Read More…

Are We (Finally) on the Edge of the Smart-Home Revolution?

Smart-home Technology

  High-end homeowners are adopting technologies that connect their smart devices with energy-conserving home devices. Is the tipping point near?   Affluents, especially the young and middle-aged, are showing strong favor for smart-home devices that marry their desire for maximum convenience with environmental zen. That could mean big gains for your high-end home brand. Polling […]

Read More…

Are Premium Brands Unlucky in This Election Year?

  What this year’s election could mean for your high-end brand.   Premium brands were forecast to face a difficult year in 2016, according to Bain & Co. Compounding this insight is historic data showing that election years tend to be difficult for high-end brands. Learn what the rest of this year will spell for your high-end brand sales […]

Read More…

Why You Should Ban the L-Word Now

Why You Should Ban the L-Word Now

  The times are changing—and reaching new affluents requires creative marketing for high-end home brands   “Do you like luxury?” Affluent and aspiring-affluent Millennials may be saying no, but their lifestyle habits suggest otherwise. Millennials view the “luxury” label with suspicion, as an elitist holdover from a bygone era with little meaning other than a […]

Read More…

High-End Brands and Extra-Sensory Affluents

How smart marketers are using sensory experiences to win in the showroom You’ve invested time and money in creating a showroom experience that sets your brand apart from your competitors. The lighting is perfect. The colors and textures are sublime. Your displays always seem to delight your shoppers. In all, your showroom looks like a […]

Read More…

Let's Get Started

Let’s do more together. How can we help your brand?

This field is for validation purposes and should be left unchanged.

General Inquiries

This field is for validation purposes and should be left unchanged.