Marketers must adapt with digital consumer behavior in order to succeed. The changing landscape of digital marketing continues to impact high-end home brands, and marketers must evolve and adapt in order to succeed. A recent report from comScore underscores this trend, and offers some interesting insight into some of the seismic shifts marketers now […]
Category: Social Media
A Content Guide for High-End Home Brands
If you’re not thinking strategically about content, you’re in trouble. How many times per day do you read or hear or talk about content marketing? If you’re like many of the home brand marketers I know, I’d imagine that you and your team think about it a lot. You may remember the race – […]
How Can High-End Home Brands Compete for Clicks on YouTube?
Sophisticated home brands need not compromise their core principles to find an audience on YouTube. The opportunity to create video content that consumers seek out and share with friends is there for any advertiser. And with more than 1 billion unique users visiting YouTube each month, the potential rewards are clear. But with 100 hours […]
What High-End Home Brands Can Learn From Luxury Social Media
Borrowing a page from their playbook may help improve your game. Affluent consumers have a wide variety of passions – jewelry, fashion, art, cars and wine, to name a few – but one of their universal favorites is the home. As a result, high-end home brands have a unique opportunity to connect with customers and […]