Find the right social media influencer for your high-end home brand This post was written by The Upward Home Team Luxury brands have been slow to embrace the power of social media. Many are worried it will hurt the integrity and exclusiveness of their image. But by aligning with a social media influencer in […]
If you understand the opportunities, your brand has unlimited potential. Marketers of high-end brands often tell me about the one-two punch they faced during the past several years. If the global recession didn’t knock them on the mat, the explosion of digital marketing certainly made them see stars. On one hand, affluent consumers pulled […]
Marketers must adapt with digital consumer behavior in order to succeed. The changing landscape of digital marketing continues to impact high-end home brands, and marketers must evolve and adapt in order to succeed. A recent report from comScore underscores this trend, and offers some interesting insight into some of the seismic shifts marketers now […]
Borrowing a page from their playbook may help improve your game. Affluent consumers have a wide variety of passions – jewelry, fashion, art, cars and wine, to name a few – but one of their universal favorites is the home. As a result, high-end home brands have a unique opportunity to connect with customers and […]
