Overpower ad blockers with increased relevance and strong digital partnerships. A recent eMarketer article pointed out that in 2016, digital media spending topped $72 billion, eclipsing TV spending of $71.29 billion. We all are very aware of the negative effect that DVRs have had on the TV advertising industry. However, you might be surprised to […]
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Don’t hope for viral. Plan it. A home run in today’s content marketing game is the elusive viral status bringing exponential brand impressions and engagement. Though the very name viral implies spontaneity, it is important that marketers commit a baseline of planning and forethought. There are examples of no planning. First Kiss is a touching short […]
Read More… from Content Marketing: Be Careful What You Wish For.
What’s the difference between a breakthrough and a hit? An audience. When it comes to introducing an innovative product or brand, sheer brilliance is not enough. As a matter of fact, too much brilliance might just blind your consumer. As Derek Thompson astutely explains in his new book, Hit Makers , people tend to like […]
Read More… from New product Marketing: Brilliance Needs Relevance.
Placement is key. But without due diligence, your brand could get caught in the wrong conversation. The digital industry was shaken up recently when major advertisers found that their messages on YouTube could be displayed next to highly inappropriate content. Some of this content was even deemed to be racist, resulting in a boycott, which […]
Read More… from Digital Advertising: Prime real estate. Controversial context.
Ramey has once again been nationally recognized among the best of the best. Agency Spotter named Ramey as #6 on their Top 20 Marketing Agencies report for this quarter. Agency Spotter is a digital platform that allows marketers to find agencies that fit the needs of their brand by providing information to help them make confident decisions. […]
Many hours have been spent debating which form of advertising has more value. But research shows that everyone is right – your brand needs both for a balanced path to purchase. Marketing teams are all too familiar with the budget wars between promotional advertising and brand advertising. And, more commonly, between the teams that […]
Inc. magazine today named The Ramey Agency to its 36th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small and mid-sized businesses. Companies such as Microsoft, Dell, Domino’s Pizza, Pandora, […]
Read More… from RAMEY RANKED ON INC. 5000 LIST OF AMERICA’S FASTEST-GROWING COMPANIES
Planning a good idea may sound counterintuitive, but it is vital for a successful marketing plan in the digital world. Take these steps to ensure your content creation is as effective as it is brilliant. Content creation is where it all begins – it’s the place of origin for good social media engagement, click-throughs, […]
Earlier this year, Ramey employees were challenged to submit big, bold ideas for consideration for the new Reach Higher grant program. By submitting “bucket list” goals we had always been hesitant to act upon, we’d be pushed out of comfort zones to “Reach Higher” than we ever thought possible. At the annual Ramey crawfish boil […]
For the third year in a row Ramey was named one of Ad Age’s Best Places to Work. Ad Age has partnered with Best Companies Group to identify companies that have excelled in creating quality workplaces for employees. “We are honored to once again be named one of Ad Age’s Best Places to Work,” said […]
Read More… from Ramey Named Ad Age Best Places to Work for Third Year in a Row
