How to communicate with consumers in uncertain times. Given the rapidly changing situation, knowing when and how to communicate with customers and prospects will not always be clear. That’s something we have to accept as marketers right now. Our counsel – strike a calm, authentic tone that communicates we’re in this together. Apply common […]
Read More… from How smart brands communicate during a crisis.
“I think we both believed that we were in a fog we couldn’t see through yet, though in a while, maybe not even a long while, we would see lights and know something.” – Richard Ford, “Great Falls.” Dear Friends, If you are like me, your inbox is full of emails this week with tips […]
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For over a century, BankPlus has served its customers and their communities with unwavering commitment, built on the power of relationships and trust. When the COVID-19 pandemic hit, BankPlus was among the first in its communities to temporarily close its lobby doors in order to keep customers and the community safe and healthy. Even though […]
Read More… from BankPlus: Commitment Campaign during COVID-19 Pandemic
In addition to following the health and economic impacts of COVID-19, we are considering the impacts to consumer behavior, specifically in the high-end home category. While this situation is unique, we have helped our clients weather some massive economic downturns from the post-9/11 economy in 2001 to the housing bubble burst of 2008. Below are […]
Read More… from How can high-end home brands adapt to a pandemic?
Recent thoughts about how the COVID-19 pandemic will impact design by Creative Director, Nicole Stowe. We are more than ever living life through our screens – TV, tablet, phone, laptop, desktop. And all of those screens are rectangles. And that format has become a distinct design element of the moment. It may be the tall […]
As today’s affluents are spending more time at home than ever, they’re coming to the realization – some quicker than others – that we’re in this for the long haul. Life in public spaces will likely be forever changed. And so, it seems, will life in their homes. Yes, home is haven, but it’s also […]
It’s June. Months since the global pandemic caused the U.S. economy and life as we knew it to turn upside down. What do we know? Things are changing fast as it relates to consumer sentiment, and as predicted, messaging that may have been timely and resonant in the middle of March is no longer compelling […]
The Ramey Agency, a nationally recognized marketing firm, recently hired Emily Jones as digital marketing strategist, where she will lead digital marketing initiatives backed by sound research and analysis. “I believe in the ever-changing human and staying well-read on emerging marketing strategies, data, platforms and research” Jones received her Master of Business Administration at Loyola […]
Read More… from The Ramey Agency Hires Digital Marketing Strategist
The newest member of #TeamRamey hails from Lake Charles, Louisiana, and will be working in our New Orleans office (following safety protocol, of course). She’ll take on the role of Senior Account Executive. Beginning her Ramey career during a pandemic may not be ideal, but, as Caroline says, “it’s just part of the new normal.” Caroline […]
Once it became clear that we would be spending months at home, Affluents wasted no time investing in their spaces. Almost every affluent we’ve talked to made some significant changes to their homes – from adding on outdoor spaces and major remodels to updating paint and purchasing new furniture. And data shows that they were […]
