While a recent study out of Stanford University has suggested that human beings are losing their intellectual edge, televisions only continue to get smarter – offering more features and improving content delivery for consumers. Today’s advances run the gamut of a media experience with everything from voice control to no-limit recording. Needless to say, competition […]
You may have read this story in The Wall Street Journal recently or seen some of the other media coverage about Lululemon. They reported that Lululemon Athletica was forced to pull one of its signature products, black yoga pants, from shelves to address a fabric quality issue. In yoga classes everywhere, loyal customers found themselves […]
Read More… from See-Through Pants? What Can Happen When Brands Grow Too Fast.
“Social media spending as a percentage of marketing budgets will more than double over the next five years.” – Fast Company IN BRIEF According to a Duke University survey of U.S. Chief Marketing Officers (CMOs), social media spending as a percentage of marketing budgets will more than double over the next five years. It indicates […]
How are you using measurement to track progress towards your organization’s goals? Recently, Bill Gates published an article in The Wall Street Journal in which he discussed some of the global challenges that his foundation is tackling. While the initiatives he describes are far-reaching and complex, the Gates Foundation uses a deceptively simple process for […]
“Mobile’s not a nice-to-have anymore. The year of mobile might be hard to pinpoint, but there’s little doubt we’re entering a post-desktop era of ubiquitous computing and media consumption.” IN BRIEF: Americans live on their phones. This saying could not be any closer to the truth, it turns out 75% of us even bring our […]
Read More… from Mobile Media Is About To Take Over The World
The year was 1994, the advertiser was AT&T, and the audience were viewers of HotWired.com. It was the first-ever online banner ad and, while the number of viewers was tiny by today’s standards, the click-thru rate was an impressive 44%. The small, static online world of 1994 has since been transformed into today’s rich, interactive […]
One of the key aspects of initial Web planning involves thinking about how various Web browsers can either enhance, or detract, from an intended user experience. Modern browsers inherently have up-to-date capabilities and embrace emerging Web developments, while older browsers like Internet Explorer 8 (IE8) present confounding restrictions and a less rewarding involvement with your […]
Read More… from Web Browsers and the Cost of the Lowest Common Denominator
It’s no secret that women tend to focus on flaws. Most of us have grown up comparing ourselves to perfect models with perfectly shaped legs, glossy hair and white Chiclet teeth. If you’re online and you’re a woman, by now you’ve probably seen Dove’s recent viral campaign using a forensic artist to portray how women […]
Read More… from What Women Want: The Changing World of Marketing to Women
There’s been quite a bit of buzz lately about Vine and Instagram. Video sharing applications like these are revolutionizing the way we share videos socially, giving users the ability to create and share engaging, high quality videos with their mobile devices. Harnessing the power of mobile is what makes Vine and Instagram so successful – […]
With the booming growth in social media, broadcasters are targeting audiences that are increasingly interactive and mobile. Netflix and Hulu have experienced tremendous growth through their ability to stream television shows and movies to viewers on the go. Breakout television programs from channels including the CW, ABC Family and the Discovery Channel have also had […]
