In Q4 of 2012, advertisers spent a record $10.3 billion on digital advertising, an impressive 15% increase over the same period in 2011. While the idea that online and mobile advertising revenues are growing is hardly news, the rate of growth is pretty impressive. The IAB (Interactive Advertising Bureau) recently released its updated Interactive Advertising […]
Read More… from Digital vs. TV: Battleground? Or Bigger Playground?
This past February, I turned on the television to see a cruise line commercial showcasing several of the liner’s new features. All in all, the ad was fine – except for one thing: I could only think about the ship drifting through the Gulf of Mexico without running water and little food. The Carnival Triumph […]
Read More… from Bad-Apple Marketing: Making Sure Your Brand Doesn’t Get Spoiled With The Bunch
Today, the most creative minds in advertising aren’t necessarily inventing snappy slogans or striking imagery. The new rock stars of advertising are in the media department – using digital technology to reach individual customers with highly-targeted messages. They’re taking full advantage of Big Data and the ability to capture and interpret customer behaviors like never […]
Read More… from The World’s Second Oldest Profession Is Improved By Technology
Mashable recently released an article about the importance of “dayparting” your mobile media buy. It provides some keen insights on leveraging mobile to reach your audience, which is critical not only to mobile, but to any advertising channel. That made us take a step back and think… so many marketers are getting distracted by the […]
Read More… from Think Before You Go Mobile. Applying Old Rules To New Media.
