Is your website or brand more ho-hum than hot stuff? Are your products and services stellar but your web brand, not so much? Is your digital home representative of your business persona? Does your brand lend itself to leads and as many sales as you deserve or might it hamper your superstar staff, and stellar […]
Read More… from Your Online Home: Rethink. Redesign. Rebrand.
Today, The Ramey Agency was named one of the 50 Best Places to Work in Advertising & Media by Advertising Age. Companies were selected based on criteria such as hiring practices, benefits packages, salaries, office perks, workplace environment and design. Currently, there are around 13,000 agencies in the United States. Ad Age received hundreds of […]
With 2016 right around the corner, here are a few strategies from Ramey’s financial guru to help your business organize for Year-End and prepare for the next fiscal year: Reconcile all balance sheet accounts to verify for accuracy & reasonableness. Review sales, cost & expense accounts to prepare a budget for the next fiscal year. Evaluate Year-End […]
Read More… from Year-End Fiscal Organization: Make a list. Check it twice.
Affluent consumers drive sales among high-end brands, so you’d better understand their humble, middle-class values. A few years ago, I spoke to a group of marketers of high-end brands. After the session, one of the CMOs in the audience told me that the vast majority of his company’s affluent consumers loved his brand so much […]
Read More… from Why high-end brands need middle-class values
That can be said of your own personal brand as well as your Client’s brand. In today’s digital world it is easier than ever to check out a brand’s reputation before you buy, or conversely impact a brand’s reputation after a positive or negative experience. For years, many brands were scared that “turning my brand […]
Read More… from Brand Reputation: Capitalizing On The Conversation
Today, The Ramey Agency was ranked 4,914 on Inc. magazine’s 35th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. “It’s an honor to make the 2016 Inc. 5000 in our 30th year of business,” said Chris Ray, Ramey CEO. “This achievement is a testament to the comprehensive and innovative products […]
Read More… from Ramey Ranked on Inc. 5000 list of America’s Fastest-Growing Companies
There’s an awful lot of talk in advertising these days about Millennials and Boomers – who they are, what they like, how they buy, what they believe. We thought we’d pit one against the other in a little experiment to dig deeper. BOOMER: Why Millennials piss me off. As a Baby Boomer, I am […]
Programming can be kid’s play with a bright, engaging new app designed to teach the basics of functional coding to ages 8-12. The visually based, free Hopscotch app encourages creative programming skills by allowing scripts to run simply by dragging and dropping various objects into place. The Ramey Perspective: We love this concept. Children easily […]
People are often fascinated when we tell them that Ramey is a brand strategy and marketing communications firm built exclusively for high-end brands and high-performance organizations. They understand quickly what we mean by “high-end,” especially if they’ve seen the work we’ve done for such world-class brands as Viking Range or Blackberry Farm. Over the years, […]
Read More… from Going Up? 4 Habits of High-Performance Organizations
There is a frequently quoted, perhaps even mythical, exchange between American authors F. Scott Fitzgerald and Ernest Hemingway, observing the lives of America’s richest residents during the raging and roaring 1920s. Fitzgerald, a famous observer of the wealthy set, wrote in a short story that “the rich are very different from you and me.” Hemingway, […]
