Is your website or brand more ho-hum than hot stuff? Are your products and services stellar but your web brand, not so much? Is your digital home representative of your business persona? Does your brand lend itself to leads and as many sales as you deserve or might it hamper your superstar staff, and stellar […]
Read More… from Your Online Home: Rethink. Redesign. Rebrand.
One of the key aspects of initial Web planning involves thinking about how various Web browsers can either enhance, or detract, from an intended user experience. Modern browsers inherently have up-to-date capabilities and embrace emerging Web developments, while older browsers like Internet Explorer 8 (IE8) present confounding restrictions and a less rewarding involvement with your […]
Read More… from Web Browsers and the Cost of the Lowest Common Denominator
Are you showing enough love to your (mobile) customers? Do you know where your customers are? According to Pew Research, they are on their smart phones and tablets. And those “smart connected devices” continue to replace desktops and laptops: worldwide PC shipments in 2013 were down 10 percent from 2012. Smart phones are only becoming […]
Read More… from The World Has Gone Mobile. Is your bank there?
Last year, Ramey created a new concept for BankPlus television, “What if Eli Manning Never Played Football?” In that alternate universe, Eli was transformed from a football star into a pizza delivery guy and an entertainer at a kids’ arcade. The message – even if Eli wasn’t a star, he’d still be treated like one […]
Read More… from Can Eli Repeat? Eli Campaign Goes Second Year. BankPlus Wins.
Today, the most creative minds in advertising aren’t necessarily inventing snappy slogans or striking imagery. The new rock stars of advertising are in the media department – using digital technology to reach individual customers with highly-targeted messages. They’re taking full advantage of Big Data and the ability to capture and interpret customer behaviors like never […]
Read More… from The World’s Second Oldest Profession Is Improved By Technology
In Q4 of 2012, advertisers spent a record $10.3 billion on digital advertising, an impressive 15% increase over the same period in 2011. While the idea that online and mobile advertising revenues are growing is hardly news, the rate of growth is pretty impressive. The IAB (Interactive Advertising Bureau) recently released its updated Interactive Advertising […]
Read More… from Digital vs. TV: Battleground? Or Bigger Playground?
With the booming growth in social media, broadcasters are targeting audiences that are increasingly interactive and mobile. Netflix and Hulu have experienced tremendous growth through their ability to stream television shows and movies to viewers on the go. Breakout television programs from channels including the CW, ABC Family and the Discovery Channel have also had […]
There’s been quite a bit of buzz lately about Vine and Instagram. Video sharing applications like these are revolutionizing the way we share videos socially, giving users the ability to create and share engaging, high quality videos with their mobile devices. Harnessing the power of mobile is what makes Vine and Instagram so successful – […]
“I hate Facebook.” I hear this phrase quite regularly – as both an early adopter and as a social media manager. Sure, we all have trivial reasons for loathing the social media giant, but I wanted to explore further – through knowledge, research and Facebook peers – what the root cause of the disdain could […]
Read More… from An Exploratory (And Validation) in Facebook Annoyance
How are you using measurement to track progress towards your organization’s goals? Recently, Bill Gates published an article in The Wall Street Journal in which he discussed some of the global challenges that his foundation is tackling. While the initiatives he describes are far-reaching and complex, the Gates Foundation uses a deceptively simple process for […]
