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The Down Payment Will Have to Wait

How the Millennial experience continues to impact high-end brands I read an interesting piece recently about Millennials in The New York Times, which demonstrates the highs and lows of this remarkable group of consumers – and the challenges faced by marketers of high-end brands to impact their buying decisions. At a macro level, Kyle Chayka […]

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Aspirations of the Millennial Homeowner

And how they will impact high-end brands To understand the heart and mind of a person, look not at what he has already achieved, but at what he aspires to. That simple quote from Gibran helps me understand what’s going on in the housing market with Millennials. A couple of years ago, I theorized that […]

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More Affluent Consumers Are Haggling for High-End Home Brands

If product features cascade downward, might shopper behavior cascade upward?   I’ve always bought into the luxury marketing theory that product features launch at the high end and cascade downward to the mass-market. For instance, the in-dash navigation system once found in a Lexus has cascaded down to a mid-market Toyota. The Asian popper appetizer […]

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