Work Expertise Services About News Contact

The Down Payment Will Have to Wait

How the Millennial experience continues to impact high-end brands I read an interesting piece recently about Millennials in The New York Times, which demonstrates the highs and lows of this remarkable group of consumers – and the challenges faced by marketers of high-end brands to impact their buying decisions. At a macro level, Kyle Chayka […]

Read More…

Aspirations of the Millennial Homeowner

And how they will impact high-end brands To understand the heart and mind of a person, look not at what he has already achieved, but at what he aspires to. That simple quote from Gibran helps me understand what’s going on in the housing market with Millennials. A couple of years ago, I theorized that […]

Read More…

Millennials Down But Not Out For High-End Home Brands

Why you shouldn’t underestimate this important market segment I continue to be fascinated with the impact that Millennials are having on the economy, not only at the high-end, but at the macro level, too. A report from the Pew Research Center suggests that while earnings of Millennials are beginning to rebound, their levels of home […]

Read More…

The Impact of Millennials on High-End Home Brands

When they come off of the sidelines, they will be different.    One of the biggest drivers of the sluggish U.S. housing recovery has been the fact that Millennials  – the 80+ million consumers reaching young adulthood around the year 2000 – have been sitting on the sidelines. “This recovery is virtually millennial-free,” says financial […]

Read More…

Let's Get Started

Let’s do more together. How can we help your brand?

This field is for validation purposes and should be left unchanged.

General Inquiries

This field is for validation purposes and should be left unchanged.