Once it became clear that we would be spending months at home, Affluents wasted no time investing in their spaces. Almost every affluent we’ve talked to made some significant changes to their homes – from adding on outdoor spaces and major remodels to updating paint and purchasing new furniture. And data shows that they were […]
How the mindset of one CEO might affect marketing directors across the home category. The CEO of a high-end home brand was visiting with me about revenue and profit trends at his company. We had talked about some of the inherent challenges facing his brand. On one hand, his brand was the category leader. […]
Read More… from Can Your High-End Home Brand Triple Sales in Two Years?
It’s critical to pay attention to your evolving purchase process. What sets high-end home brands apart from consumer packaged goods and other low-cost home-related items are, of course, price and purchase cycle. When a consumer is considering renovating a kitchen with $150,000 in new appliances, cabinetry, flooring and countertops, she is going to be […]
Read More… from Twists and Turns Along the High-End Home Brand Path to Purchase
If you’re not thinking strategically about content, you’re in trouble. How many times per day do you read or hear or talk about content marketing? If you’re like many of the home brand marketers I know, I’d imagine that you and your team think about it a lot. You may remember the race – […]
