Work Expertise Services About News Contact

Why high-end brands need middle-class values

High-end consumers, middle class values

Affluent consumers drive sales among high-end brands, so you’d better understand their humble, middle-class values. A few years ago, I spoke to a group of marketers of high-end brands. After the session, one of the CMOs in the audience told me that the vast majority of his company’s affluent consumers loved his brand so much […]

Read More…

Can Your High-End Home Brand Triple Sales in Two Years?

How the mindset of one CEO might affect marketing directors across the home category.   The CEO of a high-end home brand was visiting with me about revenue and profit trends at his company. We had talked about some of the inherent challenges facing his brand. On one hand, his brand was the category leader. […]

Read More…

Let's Get Started - Old

Let’s do more together. How can we help your brand?

This field is for validation purposes and should be left unchanged.

    Let's get started

    Let’s do more together. How can we help your brand?

      General Inquiries