Overview Following the economic meltdown of 2008, most banks took the ongoing crisis as a sign to hunker down. Bank of the Ozarks saw an opportunity for growth and set out to selectively acquire distressed banks as a strategy for expansion. Ramey was tasked with developing a new brand campaign to introduce Bank of the […]
Overview For over 10 years, BankPlus enjoyed a marketing partnership with Archie and Eli Manning. While the relationship started in support of retail banking, it soon became clear that Archie’s respected, yet approachable demeanor and wisdom was a natural fit for the BankPlus Wealth Management Group. Insight In Mississippi, Archie Manning has always been beloved, […]
Overview In 2013, Lori Newcomb, wife of Newk’s Eatery CEO Chris Newcomb, was diagnosed with ovarian cancer. Bolstered to help others prevent a similar diagnosis, she launched Newk’s Cares to increase awareness of the warning signs and raise funding for early detection research Insight Lori saw an opportunity to leverage the Newk’s Eatery franchise network […]
Overview Rates of STIs and pregnancy among Mississippi teenagers are consistently among the highest in the nation. Compounding the problem, the state’s sex education policy omits meaningful information regarding birth control and STI prevention. The Women’s Foundation of Mississippi took up the responsibility of ensuring Mississippi teens had access to medically accurate sexual health information. […]
Overview The Mississippi Development Authority Tourism Division is charged with increasing visitors to the state. However, its advertising budget is the smallest in the Southeast. Insight You don’t just see the sights in Mississippi. You become part of the story. Gloss and budgets be damned. This is the real deal. And you won’t find these […]
The Mississippi Development Authority Tourism Division is charged with increasing visitors to the state. However, its advertising budget is the smallest in the Southeast. InsightYou don’t just see the sights in Mississippi. You become part of the story. Gloss and budgets be damned. This is the real deal. And you won’t find these flavors, sounds […]
Overview Exceleron had established itself as the bill prepay software of choice for community and mid-size utilities. It was time to rebrand its corporate identity to gain the attention of larger-scale utilities. Insight Exceleron centered its brand on its proprietary software. To break into the next tier of utility providers, it needed to build a […]
Overview By utilizing the natural heat storage of the earth and the constantly cool temperature of groundwater, geothermal presents an incredibly efficient, effective and environmentally friendly solution for residential climate control. Insight Geothermal is still a relatively new concept for homeowners. Installation costs are also a significant hurdle, with energy savings taking five to eight […]
Overview Move to Learn is a collaborative program between The Bower Foundation and The Mississippi Department of Education Office of Healthy Schools born from the fact that incorporating physical movement into the school day improves student focus, behavior and fitness. Insight A five-minute “brain break” of engaging physical movement can double students’ attentiveness in the […]
Overview Ramey has worked with Ole Miss to produce multiple national recruitment spots. Airing during major sporting events, these spots serve as the flag bearer for the university’s brand and inspires messaging across student recruitment materials and social platforms. Approach Although the impetus for the TV spots is the need for a national broadcast presence, […]
