Viking Range

Overview Born in Greenwood, Mississippi, Viking Range transcended the premium kitchen category and became a global icon for the high-end home market. Ramey worked with Viking from day one, helping define their brand – and redefine the category. From the outset, we understood that the kitchen is more than a collection of appliances, it holds […]

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Friedrich

Overview Friedrich planned to launch its groundbreaking FreshAire PTAC unit at the 2018 International Air-Conditioning, Heating, Refrigerating Exposition, where it would be one of 1,900 vendors in a show that covered the area of six football fields. With limited marketing dollars, the Friedrich team needed a smart strategy to break through the noise of the […]

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Capital Hotel Re-launch

Overview One of the country’s great historic hotels, the Capital first opened its doors in 1870, and was originally famous for having a discovery called electricity and an elevator large enough to fit a horse. In its latest major renovation, owner Warren Stephens brought the hotel to new heights, tapping Ramey to update the hotel‘s classic brand. Insight Relaunch a storied […]

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Hestan Masterbrand

Overview After Viking created the ultra-premium kitchen, the bandwagon crashed the dinner party. But then Hestan set an even higher standard. As a company, Hestan was founded upon a mutual love of cooking and innovation. Ramey worked with Hestan to launch their commercial kitchen brand. We soon followed suit with Hestan’s residential and outdoor kitchens […]

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Hestan Commercial Launch

Overview After two decades of stagnation in the category, Hestan Commercial presented not only a totally new brand – but a completely reinvented kitchen. Insight Hestan’s designers and engineers worked closely with some of America’s most acclaimed chefs. They listened to their needs, their dreams and their complaints – then built a kitchen around the […]

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Hestan Culinary

Overview Cookware was actually how Hestan got started in the culinary world. After manufacturing the Williams Sonoma house line for years, they recognized the need for real innovation on the shelves. As their engineers and craftsmen set about creating a revolutionary new line of molecular titanium cookware, Hestan looked to Ramey to build a new […]

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MDA Toyota Blue Springs

Overview When Mississippi made the short list for Toyota’s new North American manufacturing site, the Mississippi Development Authority brought Ramey to the table. As a trusted partner and adviser, Ramey worked with MDA throughout the confidential RFP process—then as a proud messenger for the Blue Springs plant announcement and working directly with Toyota with the […]

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Mississippi Presidential Debate

Overview When the University of Mississippi was chosen as the site of the first presidential debate between John McCain and Barack Obama, the Mississippi Development Authority needed to quickly develop a digital resource for the national media. Insight With the attention of the nation focused on the state, the Mississippi Development Authority wanted to ensure […]

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Home Buyer Advantage Program

Overview In the wake of the housing crash, the federal government established a grant program to help get foreclosed homes off the market. The Home Buyer Advantage program provided up to $40,000 to help qualified buyers make their down payment. Insight The Mississippi Development Authority was wholly committed to getting the word out about this […]

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How Banks Can Use Rich Data to Drive New Deposits

Chances are the number of financial institutions chasing new accounts where you do business is greater than ever. Fortunately, banks can still get exceptional results with a disciplined, data-driven approach that focuses all your efforts on the very best prospects. Start with the precious data you already own. When you’re looking to grow your customer […]

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