Overview As the nation’s largest private wireless company, C Spire has been a pioneer: the first to offer unlimited data, first to allow customers to rollover data and a very early adopter of 1 Gbps fiber for internet and TV. Our challenge was to set it apart in an industry with four of the top […]
Category: Case Study
Dornbracht
Leading the wayto the pinnacle of design. For over 70 years, Dornbracht has set an impeccable standard for form and function in fixtures. Their timeless designs and meticulous engineering have earned devoted fans in the architecture and design community. As they, say “There’s only one Dornbracht.” Still, there was a need for the German-based company […]
BankPlus
Entergy Storm Communications
Overview As the region’s largest electric utility, Entergy must always be prepared for hurricanes, tornadoes, ice storms and thunderstorms. As it restores power in the wake of storms, Entergy is also committed to keeping its customers and employees safe and informed. Insight When storms bear down and the power goes out, communication is critical to […]
C Spire
Overview As the nation’s largest private wireless company, C Spire has been a pioneer: the first to offer unlimited data, first to allow customers to rollover data and a very early adopter of 1 Gbps fiber for internet and TV. Our challenge was to set it apart in an industry with four of the top […]
sonnen California Campaign
Overviewsonnen, a global leader in energy management and storage solutions, saw an opportunity to target California residents plagued with electricity interruptions from rolling blackouts scheduled in response to wildfires. sonnen’s smart battery backup product provides peace of mind in the face of potential interruptions and a cleaner, safer and smarter alternative to generators. The challenge […]
BankPlus
Overview BankPlus has a long history as a community bank with exceptional customer service. It was a time to expand on that and focus on products and services in their marketing and messaging. Insight “Your Bank. Your Plus.” was an idea that surfaced during a quick-turn in-house focus group, where Ramey heard first-hand from customers […]
Molpus One-to-One Campaign
Overview Molpus Woodlands Group manages approximately 2.1 million acres of timberland in 18 states. Recently, the company wanted to identify qualified buyers for a group of large land offerings worth approximately $100 million. Insight Rather than working with a realtor or using traditional print media, Ramey recommended using digital data analytics to identify, geotarget and reach out directly […]
BankPlus: Archie & Eli Manning
Overview BankPlus partnered with Archie and Eli Manning as brand advocates just before Eli was drafted into the NFL. Over the course of 10 years, Ramey developed campaigns that evolved along with BankPlus’ messaging and Eli’s career. Insight BankPlus is a Mississippi bank, and the Mannings are Mississippi heroes. Their legendary name and down-to-earth charm […]
An Evening With The Mannings
Overview Ramey was in the unique position of having two clients share a celebrity relationship for their mutual benefit. At the time, BankPlus had enjoyed a multi-year marketing campaign featuring Archie and Eli Manning when the Mannings announced a major initiative to fund new clinics for Batson Children’s Hospital. Ramey saw an opportunity to combine […]